Our digital marketing training institute caters to a wide range of learners, including job seekers, business owners, freelancers, working professionals, housewives, and retirees. We plan each course with specific goals in mind. While every course has its own structure, and cronology, the complete curriculum is always covered.
Fundamentals: 4 Modules
What is Marketing? Core Concepts and Real-World Relevance
Understand the meaning, role, and importance of marketing in business. Learn how it identifies needs, creates value, and builds customer relationships.
Understanding Inbound Marketing: Attract, Engage, Delight
Learn Inbound marketing methodology focused on attracting customers by creating valuable content, and thereby engaging them naturally.
Branding: Building Identity, Trust, and Loyalty
Explore how brands shape consumer perception, establish emotional connections, and stand out in competitive markets.
Marketing Channels: Pathways to Reach Your Audience
Learn about the different channels used to deliver marketing messages—from physical stores and TV to digital platforms like social media and email.
Advertising: Creating Demand and Capturing Attention
Understand how advertising works, types of ads (TV, print, digital, influencer), and what makes an ad memorable and effective.
Promotion Strategies: Engaging Customers and Driving Action
Discover the tools marketers use to create buzz, boost sales, and retain customers—like discounts, contests, PR, and referral programs.
The 4 Ps of Marketing and the Modern Marketing Mix
Deep dive into Product, Price, Place, and Promotion—and how businesses adapt these elements in today’s digital environment.
What is digital marketing and how it is now relevant and unique for business?
Explore the core principles of marketing and how digital innovation is transforming business strategies and consumer engagement.
Digital Marketing vs. Traditional Marketing
Compare digital and traditional marketing methods to understand their respective strengths, limitations, and roles in today’s media mix.
Digital Marketing Channels Overview
Get introduced to key digital marketing channels—including SEO, SEM, social media, email, content marketing, and more—and their strategic applications.
Digital Marketing Scope and Career Opportunities
Gain insight into the evolving digital marketing landscape, in-demand roles, and the career paths available for aspiring professionals.
Analyzing Business Offerings and Crafting Value Propositions
Learn to assess company strengths and articulate compelling value propositions that drive market differentiation.
Defining Target Audiences and Building Buyer Personas
Discover how to identify customer segments and develop detailed buyer personas to enhance campaign precision.
Mapping the Consumer Journey and Behavioral Insights
Understand how consumer behavior evolves across the journey and how to use these insights to optimize touchpoints.
Channel Strategy and Marketing Objective Alignment
Learn to strategically align digital marketing channels with business goals to maximize conversion and engagement.
Setting and Evaluating Digital Marketing KPIs
Define performance indicators and apply data-driven decision-making to improve digital marketing outcomes.
Website creating & Blogging: 4 Modules
Understanding Blogs and Blog Posts
Explore the role of blogs in digital marketing and learn how blog content builds authority, drives traffic, and engages audiences.
Introduction to Blogger.com
Get hands-on with Google’s Blogger platform to create, manage, and publish your first blog with ease.
Creating Blog Posts and Static Pages
Learn the difference between posts and pages, and how to structure, format, and publish effective blog content.
Customizing Themes and Blog Settings
Customize your blog’s design and configure key settings for SEO, user experience, and branding.
Leveraging AI tools for Blog Writing and Topic Ideas
Learn AI-powered tools to generate blog post ideas, create outlines, and draft high-quality content faster and more efficiently.
Introduction to Websites, Domains, and Hosting
Understand the building blocks of a website—including domains, hosting, and CMS—and how they work together.
Choosing and Registering a Domain Name
Learn best practices for selecting a domain name and registering it through trusted platforms.
Setting Up Web Hosting and Connecting to a Domain
Walk through the process of purchasing hosting and connecting your domain to a live website.
Building a Basic Website Using a Website Builder
Explore beginner-friendly website builders (like Wix or Squarespace) to quickly create functional, visually appealing sites.
Using AI for Website Copywriting and Design Suggestions
Explore how AI tools can assist in writing web copy, generating design elements, and improving UX flow.
Learn about WordPress and Its Ecosystem
Understand the power of WordPress, its flexibility, and the differences between WordPress.com and WordPress.org.
Installing and Setting Up WordPress
Learn how to install WordPress on your hosting platform and complete initial configuration settings.
Choosing and Customizing WordPress Themes
Explore how to select professional themes and customize them to reflect your brand’s identity.
Creating Pages, Posts, and Navigation
Build your website structure with core pages, blog posts, and a logical, user-friendly menu.
WordPress Plugins
Learn how plugins extend WordPress functionality, explore essential plugin types, and learn how to safely install, activate, and manage them.
Learn easy way of designing a website with Elementor Page Builder
Learn to create visually stunning, drag-and-drop web pages using Elementor, including layout design, widget usage, and responsive customization.
Foundations of Content Marketing
Understand the role of content in driving engagement, SEO, and brand visibility across digital platforms.
Types of Content and Distribution Channels
Explore content formats—blogs, videos, infographics, social posts—and how to effectively distribute them.
The Power of Content: Why Content is the Heart of Digital Marketing
Understand how content drives traffic, builds brand trust, and supports every digital marketing channel from SEO to social media.
Creating Content with Purpose: Mapping Content to the Buyer Journey
Craft specific content types for awareness, interest, desire, and action stages to maximize results.
Creating a Content Calendar
Learn to plan and organize content using editorial calendars for consistency and strategic alignment.
Types of Content That Convert: Blogs, Videos, Reels, and More
Explore various content formats like articles, carousels, short videos, podcasts, and case studies—and when to use what.
Content Planning and Strategy: From Ideas to Execution
Master how to research, brainstorm, and plan content with editorial calendars, funnel-focused strategies, and content buckets.
The 5 C’s of Content Marketing: Clarity, Consistency, Creativity, Credibility, and Customer-Centricity
Learn how these five foundational principles help create impactful content that builds long-term engagement and brand loyalty.
Storytelling in Marketing: Create Content That Connects
Discover how to write stories that resonate with audiences and enhance emotional connection through brand messaging.
Using AI Tools for Content Ideation and Drafting
Leverage AI tools to generate ideas, outlines, and first drafts to streamline content production.
AI Tools for faster and Smarter Content Creation
Learn how to use tools like ChatGPT, Jasper, grammarly, quillbot, Canva Magic Write, and Surfer SEO to write efficiently speed up, scale, and smartly optimize your content efforts.
Introduction to Graphic Design for Marketers
Understand the basics of design principles, branding, and the role of visuals in digital marketing.
Getting Started with Canva
Create a free Canva account and explore its interface, tools, and templates.
Designing Social Media and Marketing Assets
Learn to create professional graphics for ads, social posts, blog headers, and email banners.
AI-Powered Design Features in Canva
Use Canva’s AI tools for quick resizing, background removal, and content generation.
Learn Video Marketing: 5 Modules
The Power of Video in Digital Marketing
Understand why video content is essential in driving engagement, reach, and conversions.
Types of Marketing Videos and Their Uses
Explore different formats such as explainer videos, testimonials, product demos, reels, and tutorials.
Planning a Video: Scripting and Storyboarding
Learn how to write compelling scripts and plan your video visually using simple storyboard techniques.
Using AI Tools for Video Scripts and Voiceovers
Leverage AI to generate professional video scripts and voiceovers for marketing videos.
Getting Started with Free Video Editors (e.g., Canva, CapCut)
Learn to create videos using beginner-friendly, no-cost tools perfect for job-seekers and small businesses.
Creating YouTube Shorts, Reels, and Stories
Design short-form vertical videos tailored for YouTube, Instagram, and TikTok using templates and trending formats.
Editing Basics: Transitions, Subtitles, and Branding
Understand how to add brand elements, text overlays, transitions, and background music.
Exporting and Optimizing Videos for Web and Social
Master the settings for resolution, size, and platform-specific requirements for high-quality video publishing.
Setting Up a YouTube Channel for Marketing
Create and optimize a branded YouTube channel for business or personal branding.
Uploading and Optimizing YouTube Videos
Learn to write SEO-friendly titles, descriptions, and tags that help videos get discovered.
Creating Thumbnails and Playlists for Engagement
Design custom thumbnails and organize videos into playlists to increase watch time and visibility.
Using AI Tools to Automate Captions and Titles
Use AI to generate subtitles, tags, and keyword-rich descriptions for improved SEO.
Overview of YouTube Ad Types and Strategy
Understand how different YouTube ads work—skippable, non-skippable, bumper, discovery—and when to use them.
Setting Up a YouTube Ads Campaign in Google Ads
Learn step-by-step how to link your channel, set targeting, choose objectives, and launch your first campaign.
Audience Targeting and Budgeting for Video Ads
Use precise demographic, interest, and behavioral targeting to reach your ideal viewers within budget.
Tracking YouTube Ad Performance with Google Ads
Measure video views, conversions, and engagement using YouTube and Google Ads dashboards.
Introduction to Display Advertising
Discover what display ads are and how they show up on websites, apps, and videos. Understand how display ads differ from search ads. See where display ads fit in the customer journey.
Understanding the Google Display Network (GDN)
Learn how the Google Display Network operates. We will also look at other networks, such as Facebook Audience Network and programmatic platforms.
Choosing the Right Display Ad Format
Understand display ad types like responsive, image, interactive, and rich media ads. Learn when to use each format for maximum engagement.
Designing High-Impact Display Ads
Learn the basics of ad design, including branding, color psychology, layout, and copywriting. Learn about design tools and AI-powered creative assistants.
Targeting the Right Audience
Understand targeting strategies such as demographic, contextual, interest-based, and remarketing. Learn how to layer targeting for better ROI and avoid wasting ad spend.
Creating a Display Campaign in Google Ads
Step-by-step guidance to set up your first display campaign inside Google Ads.
Tracking & Optimizing Performance
Learn how to track impressions, clicks, CTR, and conversions.
Using AI Tools to Speed Up Ad Creation
Explore AI tools for ad copy, design, and optimization. These help agencies create better ads quickly.
Practical Workshop – Create Your First Display Ad
In this live session, you’ll design, set up, and publish a real display ad campaign. Get expert guidance and instant feedback from agency professionals.
Social Media Marketing: 15 Modules
Understand the basics, and learn how to do social media optimization for businesses.
Learn how to create content that appeals to users on platforms like instagram, YouTube, Tik-tok, Pinterest, Reditt, Quora, and Tumbler.
Creating a Facebook Business Page and Optimizing It
Set up a professional page with branding, CTA buttons, and service info.
Organic Growth Strategies Using Groups and Engagement Posts
Grow reach using Facebook Groups, polls, live videos, and audience interaction.
Facebook Content Types: Stories, Reels, and Long Posts
Learn to use various formats to increase engagement and storytelling.
AI Tools for Captions, Visuals, and Post Ideas
Automate content creation with AI for copywriting, creatives, and scheduling.
Understanding Facebook Ads Manager and Campaign Objectives
Set goals like reach, traffic, engagement, and conversions for your ad campaigns.
Audience Creation: Custom, Lookalike, and Retargeting
Learn to target the right people using Facebook’s advanced audience tools.
Budgeting, Placement, and A/B Testing for Facebook Ads
Run efficient ad campaigns and test creatives to improve ROI.
AI Tools for Ad Creative Generation and Ad Performance Review
Use AI to generate ad variations and analyze what’s working.
Setting Up and Optimizing Instagram for Business
Use bios, profile links, highlights, and brand aesthetics to attract followers.
Instagram Reels, Stories, and Grid Strategy
Learn content planning for short-form videos, behind-the-scenes, and feed posts.
Using Hashtags, Tags, and Influencer Collaborations
Boost organic reach and brand engagement through strategic tagging and partnerships.
AI Tools for Captions, Reel Scripts, and Hashtag Suggestions
Accelerate content planning and creative production using AI.
Setting Up Ads Through Instagram and Meta Business Suite
Launch targeted campaigns for followers, website clicks, or conversions.
Using Insights to Track Reach, Saves, and Clicks
Learn which metrics matter and how to interpret them for growth.
Creating High-Converting Reels Ads and Story Ads
Use engaging visuals and hooks to convert views into actions.
AI for Trend Analysis and Performance Prediction
Use AI to forecast engagement and suggest best-performing content formats.
Optimizing LinkedIn Profile for Job Seekers and Freelancers
Highlight skills, experience, and recommendations to attract clients/employers.
Creating Value-Driven LinkedIn Posts and Articles
Build authority with posts that educate, inspire, or share personal wins.
Building a Targeted Network and Sending Smart Connection Requests
Grow your professional circle with niche-aligned outreach.
AI Tools for Post Writing and Profile Headlines
Generate optimized LinkedIn content using AI writing assistants.
Creating and Managing a LinkedIn Company Page
Build a branded presence for companies or agencies.
Using LinkedIn Analytics to Refine Strategy
Track impressions, followers, engagement, and content performance.
LinkedIn Ads Basics: Sponsored Content and Lead Forms
Set up and run targeted campaigns to attract B2B leads.
AI Tools for Lead Generation and Outreach Automation
Automate messaging and engagement using LinkedIn-friendly AI tools.
Pinterest for Business: Setting Up a Business Account
Use Pinterest as a visual search engine to drive traffic to blogs and stores.
Creating Pins, Boards, and Visual Branding
Design attractive pins and organize them into SEO-optimized boards.
Pinterest SEO and Hashtag Strategy
Improve pin visibility with keywords, tags, and alt-text strategies.
AI Tools for Pin Design and Caption Suggestions
Use AI tools to create stunning visuals and copy in minutes.
Promoted Pins and Campaign Setup
Run Pinterest ads to promote content, products, or lead magnets.
Audience Targeting: Interests, Keywords, and Demographics
Reach the right pinners based on intent and browsing behavior.
Measuring Engagement and Conversions with Pinterest Analytics
Track repins, clicks, and saves to refine your Pinterest marketing.
AI Tools for Pin Performance and A/B Testing
Use AI to test creatives and predict pin virality.
Setting Up Your Quora Profile for Credibility
Establish trust by optimizing bio, credentials, and topic interests.
Finding and Answering High-Impact Questions
Learn how to provide valuable answers that drive traffic to your content.
Using Spaces and Topics for Authority Growth
Build communities and contribute regularly to boost visibility.
AI Tools for Answer Generation and Topic Alerts
Get smart question prompts and answer drafts from AI to save time.
Understanding Reddit: Subreddits, Karma, and Rules
Get familiar with the Reddit culture and how to avoid getting banned.
Finding the Right Subreddits for Engagement
Locate and join subreddits relevant to your brand, service, or niche.
Posting and Commenting Without Spamming
Contribute meaningfully to build credibility and drive traffic subtly.
AI Tools for Post Ideas and Comment Drafting
Use AI to identify trending discussions and write value-driven posts.
Understanding X as a Marketing Platform
Get to know the unique characteristics of X, including its fast-paced, trend-driven environment and why it’s valuable for real-time brand engagement.
Creating a Professional Brand Presence on X
Learn how to set up an optimized profile, write a compelling bio, use visuals smartly, and build brand recognition through consistent messaging.
Content Strategy and Community Engagement
Discover how to plan content for reach and relevance—threads, polls, visuals, and trend-driven posts—and interact meaningfully with your audience.
Using Hashtags, Trends, and Influencer Collaborations
Leverage trending hashtags, join conversations, and work with niche influencers to boost brand visibility and trust.
Introduction to Ads and Analytics on X
Explore the basics of setting up ad campaigns, understanding performance metrics, and using analytics to refine strategy and measure ROI.
AI Tools for Efficient X Marketing
Use AI-driven tools to generate posts, schedule content, track sentiment, and stay ahead of trends without burning out.
learn how to schedule posts and more.
Understand engagement metrics, track conversions, and optimize social content with platform-specific analytics tools.
Search Engine Optimization: 16 Modules
What is Google Business Profile and Why It Matters
Explore how a Google Business Profile boosts visibility on search and maps, drives foot traffic, and builds credibility—especially for local businesses.
Creating and Verifying a Business Profile
A step-by-step walkthrough to set up, verify, and claim your business on Google, including tips for faster verification and avoiding common mistakes.
Optimizing Business Information and Posts
Learn to regularly update your business hours, services, photos, and make engaging posts that influence customer decisions and improve rankings.
Google Maps Visibility: Getting Found by Local Customers
Understand how your business appears on Google Maps, what factors improve map rankings, and how to optimize your map presence for walk-in and regional searches.
Using Google Maps for Local Marketing and Customer Engagement
Learn to add service areas, answer Q&A on Maps, and encourage reviews directly from Google Maps—turning footfall into feedback and trust.
AI Tools for Writing Descriptions and Replies
Use tools to create professional, SEO-friendly business descriptions and to craft personalized replies to customer reviews.
What is Search Marketing?
Search engine’s results pages show webpages and search marketing is a combination of SEO and SEM. Learn how search engine optimization marketing and search engine advertising can be effective.
What is SEO and How Search Engines Work
Understand how search engines index and rank content, and why SEO is crucial for online success.
Core Components of SEO
Explore the three pillars: Technical, On-Page, and Off-Page SEO and how they work together.
SEO Tools and Platforms Overview
Get introduced to essential tools like Google Search Console, SEMrush, Ahrefs, and Ubersuggest.
AI in SEO: Automated Analysis and Content Suggestions
Learn AI tools to identify opportunities and improve content for SEO performance.
Conducting a Comprehensive SEO Audit
Learn how to evaluate a website’s SEO health using audit checklists and tools.
Identifying SEO Issues and Quick Fixes
Spot and resolve common issues like broken links, missing metadata, and crawl errors.
Developing a Long-Term SEO Strategy
Build a data-driven roadmap based on site performance, industry trends, and business goals.
AI Tools for SEO Audits and Reporting
Use AI platforms to automate SEO diagnostics, track improvements, and forecast results.
Why Competitor Research Matters in SEO
Understand the value of analyzing competitors to find gaps and opportunities.
Tools for SEO Competitor Analysis
Explore how to use tools like SEMrush, Ahrefs, and Ubersuggest for competitor insights.
Benchmarking Keywords, Backlinks, and Content
Compare competitor strengths in search rankings, backlink profiles, and top-performing content.
Using AI to Identify Content Gaps and Opportunities
Leverage AI to uncover underserved topics and keywords your competitors are missing.
Understanding Search Intent: What People Really Want
Explore the meaning of search intent, why it matters in SEO, and how it connects user behavior with keyword strategy.
Types of Search Intent: Navigational, Informational, Transactional, and Commercial
Break down the four major types of search intent with relatable examples and learn how to identify them in real-world searches.
Mapping Keywords to Search Intent
Learn how to group and filter keywords based on user intent so you can align the right content to the right queries.
Content Creation Based on Intent
Discover how to write blogs, landing pages, and product pages that truly match what users want—improving rankings and conversions.
How Google Understands Intent with AI and Algorithms
Understand how Google’s RankBrain and other AI systems interpret search intent and how that affects SEO strategies.
Optimizing Meta Titles and Descriptions for Intent
Craft compelling and click-worthy meta tags that reflect user intent and improve CTR.
Search Intent vs. Keyword Difficulty and Volume: Balancing Strategy
Know when to prioritize intent over volume and how to choose keywords that actually drive meaningful results.
Analyzing SERPs to Identify Intent Signals
Learn how to read the search results page (featured snippets, People Also Ask, ads, videos) to detect the dominant user intent.
Tools to Discover and Analyze Search Intent
Use tools like Google Search Console, Ahrefs, Semrush, and also AI tools like ChatGPT to evaluate and plan around search intent.
Case Studies: Winning SEO Campaigns Aligned with Search Intent
Real-world examples of websites that improved rankings, traffic, and ROI by focusing on user intent in their content and keyword strategy.
Keyword Types and Search Intent
Differentiate between short-tail, long-tail, and intent-based keywords to match user needs.
Conducting Effective Keyword Research
Use free and paid tools to identify high-potential keywords and evaluate competition.
Organizing Keywords by Topic and Funnel Stage
Structure keywords for awareness, consideration, and conversion content.
AI-Driven Keyword Clustering and Opportunity Finder
Use AI to group related keywords and discover untapped ranking potential.
Purpose of SEO
Understand the purpose of SEO and why it’s made up of different types working together to improve visibility, traffic, and conversions.
On-Page SEO: Optimizing What’s Within Your Control
Explore how title tags, meta descriptions, internal linking, headings, and keyword placement make a direct impact on rankings.
Off-Page SEO: Building Authority and Trust Outside Your Website
Learn how backlinks, social signals, influencer mentions, and PR help establish your site’s credibility in Google’s eyes.
Technical SEO: Creating a Strong Backend Foundation
Understand the importance of website speed, mobile responsiveness, security, structured data, and crawlability for better indexing and ranking.
Local SEO: Targeting Nearby Customers and Local Searches
Explore strategies like Google Business Profile optimization, local citations, map listings, and geo-targeted content for location-based visibility.
E-commerce SEO: Driving Organic Sales for Online Stores
Learn about product page optimization, schema markup, category structures, and user reviews specifically for e-commerce websites.
Voice Search SEO: Preparing for the Future of Queries
Understand how to optimize for conversational keywords, featured snippets, and mobile-first experiences to rank in voice results.
Video SEO: Ranking Your Visual Content on Search and YouTube
Discover strategies to optimize video titles, descriptions, tags, and transcripts to improve video visibility and engagement.
App Store Optimization (ASO): SEO for Mobile Apps
Learn how to improve app visibility on Google Play and App Store using keyword optimization, ratings, and app metadata.
Enterprise SEO: Managing Large-Scale SEO Operations
Understand how large websites with hundreds or thousands of pages manage SEO through automation, workflows, and enterprise tools.
AI Tools for Each Type of SEO
Use AI-based tools like ChatGPT for on-page SEO, Jasper for content optimization, Screaming Frog for technical audits, and Semrush for link building and reporting.
Website Architecture and Crawlability
Learn how to structure your site for search engine crawlers and user navigation.
Indexing, Sitemaps, and Robots.txt
Understand how to guide search engines with proper technical directives.
Page Speed and Mobile Optimization
Evaluate and improve site speed and responsiveness for better rankings.
AI Tools for Technical SEO Audits and Fixes
Apply AI-based tools to detect issues and suggest code-level improvements.
Title Tags, Meta Descriptions, and Headings
Master the art of crafting compelling metadata that improves CTR and search relevance.
Image Optimization and Internal Linking
Improve site structure, accessibility, and SEO performance through optimized visuals and links.
Content Structure and Semantic Relevance
Learn how to structure content for readability and topical relevance.
AI Tools for On-Page Content Optimization
Learn AI to analyze keyword usage, readability, and optimization suggestions.
Creating a Content Matrix
Organize keywords and content types into a strategic roadmap for SEO and conversions.
Using AI for Semantic SEO and Topic Expansion
Leverage AI to generate content ideas and clusters around core keywords.
Mapping Keywords to the Buyer Journey
Align your content with user intent across different stages of the funnel.
Optimizing Content for Relevance and Depth
Enhance content with related terms, FAQs, and rich media to increase SEO value.
Understanding Off-Page SEO and Its Impact
Learn what off-page SEO includes and why it’s critical to organic rankings.
Strategies for Backlink Acquisition
Explore ethical link-building tactics like bookmarking, directory submissions, guest posting, digital PR, and outreach.
Monitoring Backlinks and Domain Authority
Use tools to track your link profile and improve site trustworthiness.
AI for Outreach Email Writing and Link Prospecting
Automate backlink outreach with AI-generated emails and link prospect lists.
Learn about Local SEO basics and Who Needs It
Understand the significance of local SEO for businesses with physical locations or local clients.
Optimizing Local Listings and Citations
Ensure accurate and consistent business data across online directories.
Local Keyword Targeting and Reviews
Implement geo-targeted keywords and reputation management strategies.
AI Tools for Local Content and Review Response
Use AI to craft hyper-local content and manage customer interactions.
Overview of Major Google Algorithm Updates
Explore key updates like Panda, Penguin, Hummingbird, and Helpful Content and their SEO impact.
How Algorithms Affect Rankings
Understand Google’s ranking systems and how to stay compliant with best practices.
Adapting Strategy for Algorithm Changes
Learn proactive and reactive methods to protect site performance during updates.
AI Tools for Monitoring Algorithm Impacts
Use AI-powered alerts and trackers to detect fluctuations and assess causes.
The Ethics of SEO: Why Search Engine Guidelines Matter
Understand why following Google’s webmaster guidelines is essential for long-term visibility, trust, and sustainable results.
White Hat SEO: Playing by the Rules for Lasting Success
Learn about ethical strategies like high-quality content, proper keyword usage, mobile optimization, and secure websites that improve SEO without violating rules.
Black Hat SEO: Shortcuts That Backfire
Explore risky techniques like keyword stuffing, cloaking, hidden text, link farming, and PBNs—and how they can lead to penalties or permanent deindexing.
Grey Hat SEO: The Risky Middle Ground
Understand tactics that are not clearly black or white—such as expired domains, aggressive guest posting, or slightly manipulative link building—and why they’re still risky.
What is SEO Spamming and How it Harms Your Website
Get insights into practices like spammy backlinks, irrelevant blog comments, doorway pages, and how these can damage your ranking and reputation.
Google Penalties and Algorithm Updates That Detect Spam
Learn how Google’s core updates, Penguin, Panda, and SpamBrain target unethical SEO—and how to protect your site from getting hit.
How to Identify If a Website or Client Has Used Black Hat Tactics
Use tools and audits to recognize shady practices in past SEO efforts and clean them up before they damage your domain authority.
Case Studies: Sites Penalized for Black Hat SEO
Explore real-world examples of companies that lost rankings, traffic, and business due to spammy or unethical practices.
Why Ethical SEO is Better for Career Growth and Client Trust
Understand how white hat SEO builds long-term client relationships, job security, and a trustworthy reputation in the digital marketing industry.
AI Tools to Stay on the Right Side of SEO
Leverage tools like Surfer SEO, Google Search Console & Semrush to practice clean, optimized, and guideline-compliant SEO.
Introduction to Conversion Optimization
Learn what conversion optimization is and why it matters. Discover how small changes can lead to big gains in sales, leads, and customer actions.
Identifying Conversion Goals
Set clear and measurable goals for conversions, like purchases or sign-ups. Track these goals effectively to see progress.
Designing Conversion-Friendly Pages
Know the key parts of a high-converting page. Focus on headlines, layouts, CTAs, trust signals, and mobile optimization.
Improving User Experience (UX)
See how navigation, readability, and mobile-friendliness impact conversion rates. Find ways to enhance these elements.
A/B Testing and Experimentation
Learn to test different page versions and measure results. Use popular CRO tools to make data-driven improvements.
Leveraging Persuasive Copywriting
Write compelling headlines, CTAs, and product descriptions. Use proven techniques and AI tools to encourage visitors to act.
Using Social Proof and Trust Elements
Find out how testimonials, reviews, security badges, and case studies build trust and boost conversion rates.
Optimizing Forms and Checkout Processes
Reduce friction in forms and checkout. This helps prevent drop-offs and abandoned carts.
Practical Workshop – Optimize a Live Page
In this live session, you’ll work on a real landing page or website. Apply conversion optimization techniques with expert guidance and measure improvements in real time.
Google Tools: 6 Modules
What is Google Tag Manager and Why It’s Important
Understand the role of GTM in managing tracking codes without developer support.
Learn how to set up a GTM Account and install GTM on a Website
Step-by-step guide to creating a container and placing the GTM code on your site.
Understanding Tags, Triggers, and Variables
Learn the GTM structure for activating marketing tools based on user behavior.
Common Tags: GA4, Conversion Tracking, Pixels
Install and manage tags for Google Analytics, Facebook Pixel, and conversion goals. Manage tags without editing code, and track key events.
Debugging and Previewing Tags in GTM
Use GTM’s preview mode and Chrome extensions to ensure accurate tag firing.
Tracking Button Clicks, Form Submissions, and Downloads
Set up custom triggers to track engagement elements not captured by default.
Using Data Layer and Custom Variables
Understand how to extract deeper user data for advanced tracking.
Integrating GTM with GA4, Ads, and Third-Party Tools
Sync GTM with Google Ads, Analytics, LinkedIn, and more for seamless data flow.
Creating and Managing Multiple Workspaces
Learn collaboration tools and workspace settings in GTM for agencies or teams.
AI Tools for Tag Implementation and Debugging Help
Use AI chat or code generators to speed up tag creation and troubleshooting.
Now, moving into platform-specific social media modules:
Monitor indexing status, keyword queries, and technical issues directly from Google.
Introduction to Google Analytics 4 (GA4)
Understand what GA4 is, how it’s different from Universal Analytics, and why it’s essential for digital marketers.
Setting Up GA4 for a Website or Blog
Step-by-step guide to creating a GA4 property, installing tracking code, and connecting with your website.
Understanding the GA4 Dashboard and Key Metrics
Familiarize yourself with the GA4 interface and learn how to interpret basic reports: users, sessions, engagement, and events.
Traffic Sources and User Acquisition Insights
Analyze where your visitors come from—search, social, direct, referral—and how they interact with your content.
Tracking Conversions and Setting Up Events
Learn how to define and track custom goals and events like form submissions, clicks, and purchases.
Using Explorations and Funnels for Deeper Analysis
Unlock powerful GA4 features like path analysis, user journeys, and funnel exploration to understand behavior and drop-offs.
Integrating Google Analytics with Other Platforms (GSC, Ads, Tag Manager)
Connect GA4 with tools like Google Ads and Google Search Console for centralized performance insights.
AI Insights with Google Data Studio and Looker Studio
Use AI-powered visual dashboards to identify trends, patterns, and actionable insights from your GA4 data.
Creating Custom Reports for Clients or Employers
Learn to build and export clean, insightful reports tailored to specific KPIs or stakeholders.
AI Tools for Analytics Interpretation and Recommendations
Leverage AI to automate report analysis and receive smart suggestions for optimization.
What Are Google Discovery Ads and How Do They Work
Understand the concept of Discovery Ads, where they appear (YouTube, Gmail, Discover feed), and how they leverage Google’s AI for targeting.
Setting Up Your First Discovery Campaign in Google Ads
Step-by-step guide to creating a Discovery campaign, choosing objectives, setting budgets, and uploading creative assets.
Creating Visually Engaging Ad Creatives
Learn how to design high-quality image and carousel ads, write compelling headlines and descriptions, and follow Google’s creative specs.
Audience Targeting in Discovery Ads
Explore different targeting options like custom intent, in-market audiences, and remarketing to reach users at the right moment.
Measuring and Optimizing Discovery Ad Performance
Track performance through key metrics (CTR, conversions, engagement), and learn how to improve ROI using A/B testing and audience insights.
AI Tools for Smarter Discovery Ad Creation
Use AI platforms to generate creative copy, design ad visuals, and predict campaign performance before launch.
Introduction to Website Monetization
Understand website monetization and how works.
Understanding How Google AdSense Works
AdSense Eligibility and Account Setup
Understand the requirements to join AdSense. Learn a step-by-step process to set up and verify your account.
Ad Placement Strategies
Learn to choose the best ad positions, formats, and sizes to boost clicks while keeping user experience intact.
Optimizing Ad Performance
Discover ways to raise CTR, enhance ad relevance, and effectively use responsive ads.
Complying with AdSense Policies
Know Google’s rules to keep your account healthy and avoid common mistakes.
Tracking Earnings and Payouts
Find out how to access performance reports, understand revenue metrics, and set up payment methods.
Practical Workshop – Set Up Your First AdSense Ads
In this live session, you’ll place ads on a demo site, test layouts, and review performance reports with expert help.
Exploring Alternatives to AdSense
Learn about other ad network’s approval process, payouts, and use-cases. Introduction to Media.net, Ezoic, PropellerAds, AdThrive, and Mediavine.
Google Ads: 6 Modules
Understanding SEM and Paid Search Fundamentals
Explore how SEM works, how it differs from SEO, and how businesses use it to drive immediate traffic and conversions.
Overview of the Google Ads Ecosystem
Familiarize yourself with Google Ads account structure, ad formats, bidding models, and campaign types.
Creating Your First Google Search Campaign
Step-by-step walkthrough on setting up a basic search ad campaign, including targeting, budgeting, and keyword selection.
Writing High-Performance Google Ads Copy
Learn the art of crafting compelling ad headlines and descriptions that boost click-through rates.
Introduction to Quality Score and Ad Relevance
Understand how Google ranks your ads, and how ad relevance, CTR, and landing page quality impact performance.
Google Ads Extensions and Targeting Options
Enhance your ads using sitelinks, callouts, location extensions, and advanced targeting by audience, device, and location.
Budget Management and Bidding Strategies
Explore manual and automated bidding strategies, and how to optimize for clicks, conversions, or ROAS.
Performance Tracking and Optimization with Google Ads
Learn to analyze campaign performance using KPIs like CTR, CPC, conversion rate, and ROI.
Using AI to Improve Ad Copy and Keyword Suggestions
Leverage AI tools to generate engaging ad variations, identify negative keywords, and forecast ad performance.
What is Remarketing and Why It Works in Reconnecting with Your Audience?
Learn the fundamentals of remarketing and why re-engaging past visitors increases conversion rates and brand recall.
Types of Remarketing Campaigns
Understand the differences between standard remarketing, dynamic remarketing, video remarketing, and email retargeting.
Building Remarketing Lists and Campaigns
Set up audiences to re-target visitors who’ve interacted with your website, videos, or ads.
The Remarketing Funnel: From Awareness to Conversion
Explore how remarketing fits into the overall customer journey and how to map campaigns to different stages of the funnel.
Setting Up Remarketing with Google Ads
Step-by-step walkthrough on how to create a remarketing audience, install tracking tags, and run your first campaign.
Remarketing on Facebook and Instagram
Use Meta Ads Manager to set up custom audiences and launch effective remarketing ads on popular social media platforms.
AI-Powered Tools for Ad Creatives and Remarketing Scripts
Use AI to create persuasive copy and dynamic creatives for personalized retargeting campaigns.
Segmenting Your Audience for Smart Retargeting
Learn how to create hyper-targeted audience segments based on behaviors like cart abandonments, time spent on page, or page views.
Dynamic Remarketing for E-commerce
Use product-level targeting to show specific items users viewed on your website—great for e-commerce conversions.
Using Email Remarketing to Re-Engage Users
Set up automated email flows for abandoned carts, product reminders, and re-engagement campaigns with tools like Mailchimp and Klaviyo.
Crafting High-Converting Ad Creatives for Remarketing
Design attention-grabbing and personalized ads that drive repeat visits and conversions.
Analyzing and Optimizing Remarketing Campaigns
Measure key KPIs like click-through rate, frequency, cost-per-acquisition, and optimize your ad spend for better performance.
AI Tools to Power Smarter Retargeting
Leverage AI platforms to automate targeting, personalize creatives, and optimize campaign performance at scale.
Learn to plan, launch, and manage advertising campaigns across Facebook, Instagram, YouTube, LinkedIn, and Google Ads from one central strategy.
Introduction to Multi-Platform Paid Advertising
Understand the role of paid advertising in digital marketing and why managing campaigns across multiple platforms enhances brand visibility and ROI.
Platform-Specific Ad Types and Objectives
Explore the ad formats, campaign goals, and user behaviors on major platforms including Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, X (formerly Twitter), YouTube, and Pinterest.
Creating and Managing Cross-Platform Ad Campaigns
Learn how to plan, launch, and monitor ad campaigns across platforms using unified strategies, calendar syncing, and consistent messaging.
Audience Targeting and Retargeting Strategies Across Channels
Master targeting methods—demographics, interests, lookalike audiences—and how to retarget effectively without overlap or fatigue.
Performance Tracking and Budget Allocation
Use tools like Google Analytics, Meta Business Suite, and third-party dashboards to track KPIs, analyze ROAS, and shift budgets to high-performing platforms.
AI Tools for Cross-Platform Campaign Automation
Discover AI-driven platforms that help automate ad creation, budget suggestions, A/B testing, and performance optimization.
Email & Mobile Marketing: 3 Modules
Understanding the Email Landscape & Your Marketing Goals
We’ll start by exploring why email marketing is still vital and how to set clear objectives for your campaigns.
Crafting Your Email Marketing Strategy for Impact
Learn to build a solid strategy that aligns with your overall business goals and reaches the right audience.
Selecting & Setting Up Your Email Service Platform
Get hands-on with choosing and configuring the essential software that powers your email campaigns.
Building Your Subscriber List Ethically and Effectively
Discover proven, compliant methods to grow a healthy and engaged email list.
Writing High-Converting Email Copy That Resonates
Master the art of crafting compelling subject lines and body copy that drives action.
Designing Emails for Engagement Across Devices
Learn to create visually appealing emails that look great and perform well on any screen.
Create impactful email campaigns
Segment lists, write compelling subject lines, and measure open and click-through rates.
Analyzing Your Email Campaign Performance (Practical Metrics)
Understand the key metrics that matter and how to interpret your results to make data-driven decisions.
Navigating Email Marketing Laws and Best Practices
Stay compliant with regulations like GDPR and CAN-SPAM, ensuring your campaigns are ethical and effective.
Implementing Email Automation Workflows & Drip Campaigns
Set up automated sequences that nurture leads, onboard customers, and recover abandoned carts.
Advanced Segmentation for Targeted Messaging
Dive deeper into segmenting your audience for hyper-personalized and highly effective campaigns.
Integrating Email with Your Overall Marketing Ecosystem
See how email marketing connects seamlessly with your CRM, social media, and other digital channels.
Mastering Email Deliverability and Sender Reputation
Learn how to land in the inbox, not the spam folder, by optimizing your sender reputation.
Running A/B Tests for Continuous Optimization Discover how to scientifically test different elements of your emails to constantly improve performance.
Leveraging AI Tools for Email Content and Personalization Explore how artificial intelligence can streamline content creation and enhance personalization efforts.
Exploring Interactive and Future Email Marketing Trends Look ahead at emerging trends like interactive email elements and what’s next for the channel.
Deconstructing Successful Email Campaigns (Case Studies)
Analyze real-world examples of successful email campaigns to extract actionable insights for your own efforts.
Understanding WhatsApp Marketing and Its Business Potential
Learn how WhatsApp helps brands connect directly with customers using real-time, personalized messaging strategies.
Setting Up WhatsApp Business Profile
Learn to set up a professional profile with catalogs, business hours, website links, and more for instant brand recognition.
Crafting High-Engagement Messages That Convert
Learn message types—from simple text to sales-driven promotions—and how to write messages that feel human and drive results.
Creating and Sending WhatsApp Banner Messages (Template Messages)
Learn how to design and send visually appealing banner-style messages, use buttons (like call-to-action, visit website), and get approval via WhatsApp Business API.
Using Broadcast Lists and Groups for Targeted Outreach
Discover how to send personalized messages to large groups while maintaining privacy and avoiding spam behavior.
Automating Conversations with AI Chatbots and Auto-Replies
Explore how to use tools like WATI, Twilio, and AiSensy to automate replies, qualify leads, and nurture prospects.
WhatsApp Integration with CRM and Marketing Funnels
Connect WhatsApp to your CRM, email systems, and ad funnels for seamless lead management and customer journeys.
Compliance and Best Practices in WhatsApp Marketing
Learn opt-in rules, user consent requirements, and content policies to ensure your campaigns are ethical and effective.
Tracking Campaign Success with WhatsApp Metrics
Analyze delivery, read, click-through, and reply rates to measure and improve your campaign performance.
Side income resources: 3 Modules
SEO for eCommerce Sites
Learn how to structure product pages, categories, and metadata for maximum visibility.
Top WordPress Plugins for eCommerce SEO
Discover must-have plugins like Rank Math, Yoast, and WooCommerce SEO add-ons.
Optimizing Product Pages and Descriptions
Create high-converting, keyword-rich product content that improves rankings and sales.
Using AI for Product Copy, FAQs, and SEO Audits
Generate scalable product content and perform rapid SEO analysis with AI tools.
Introduction to Affiliate Marketing Learn how affiliate marketing works. Discover the roles of affiliates, merchants, and networks. See why it’s a top online business model.
Finding the Right Affiliate Programs Find out how to choose affiliate networks and products. Look for options that match your niche, offer good commissions, and provide value to your audience.
Building Your Affiliate Website or Platform Explore how to set up a professional website. Learn how to use YouTube and social media to promote offers. AI tools can help you create engaging content.
Driving Traffic to Affiliate Offers Master methods like SEO, paid ads, social media, and email marketing. These strategies will help you attract the right audience to your promotions.
Tracking, Analytics, and Scaling with AI Automation Learn how to track clicks, conversions, and commissions. Use AI automation to optimize campaigns and grow your affiliate business quickly.
Introduction to Dropshipping Learn the dropshipping model, how it works, and why it’s a fast way to start an online store with low upfront costs.
Finding Winning Products & Suppliers Discover how to research trending products, analyze demand, and connect with dependable suppliers for quality and timely delivery.
Setting Up Your eCommerce Store Get step-by-step training to create a professional dropshipping website on wordpress. Integrate payment gateways and design a store that turns visitors into buyers.
Marketing & Driving Traffic Master SEO, social media ads, influencer marketing, and email campaigns to attract the right customers to your store.
Automation, Analytics & Scaling Learn to use AI tools, automation, and performance tracking. Streamline operations and grow your dropshipping business for higher profits.
Add-on topics: 3 Modules
Understand Importance of Presentation Design in Digital Communication
Understand why effective presentation design matters in marketing, branding, client pitches, and professional communication.
Understanding Slide Structure and Story Flow
Learn how to structure a presentation—from crafting an impactful opening, organizing content into a flow, to designing a memorable conclusion.
Using Visual Hierarchy and Design Principles
Explore principles of color, alignment, fonts, contrast, and spacing to design slides that are both beautiful and easy to understand.
Learn to Create Engaging Slides Using Microsoft PowerPoint and Google Slides
Get hands-on experience in designing impactful decks using both PowerPoint and Google Slides with templates, animations, and multimedia.
Designing for Audience Attention: Less Text, More Visuals
Learn how to replace blocks of text with visual cues like icons, infographics, and charts that speak louder than words.
Designing Data-Driven Slides with Charts and Infographics
Discover how to visualize marketing data effectively using built-in chart tools, diagrams, and tools like Canva or Piktochart.
Using AI Tools to Automate PPT Creation
Explore tools like Tome AI, Designs.ai, Beautiful.ai, and ChatGPT for slide scripting to generate presentation content, suggest slide layouts, and design entire decks in minutes.
Tips for Delivering Powerful Presentations
Master body language, voice modulation, timing, and slide-handling tips to confidently present in interviews, webinars, or client meetings.
What is Growth Marketing and How is it Different from Traditional Marketing
Understand the philosophy of growth marketing—focused on rapid experimentation, data, and full-funnel tactics compared to traditional awareness-driven marketing.
Growth Funnels: Awareness to Advocacy
Dive into the AARRR Funnel (Acquisition, Activation, Retention, Referral, Revenue) and learn how to optimize every stage with targeted strategies.
Running Growth Experiments the Right Way
Learn how to plan, execute, and track small marketing experiments using A/B testing, hypothesis building, and KPIs. Fail fast, learn faster!
Case Studies of Viral and Low-Cost Growth Hacks
Explore real-world examples from Indian startups and brands that used smart growth hacks to scale quickly without huge budgets.
Leveraging AI and Automation for Growth
Discover tools like ChatGPT, Zapier, HubSpot, Outgrow, and Notion AI that automate marketing tasks, generate leads, and provide growth ideas with minimal effort.
Growth Tools You Need to Know
An overview of tools like Hotjar, Mixpanel, Mailchimp, Hootsuite, Buffer, Crazy Egg, and more used by modern growth teams.
Metrics That Matter: Analyzing Your Growth Stack
Learn how to monitor what’s working by tracking CAC (Customer Acquisition Cost), LTV (Lifetime Value), Retention Rate, and more.
Growth Loops: How to Create Self-Sustaining Marketing Engines
Understand how referral programs, content engines, and product feedback loops work to fuel ongoing growth.
Creating Your First Growth Plan (with Templates)
Get guided through designing your own growth marketing roadmap, with tools, timelines, and success metrics.
Introduction to Online Reputation Management
Understand online reputation management (ORM) and its importance for businesses and individuals. ORM affects trust, brand image, and sales.
Monitoring Your Online Presence
Discover how to track brand mentions, reviews, and social media talks. Use tools like Google Alerts, Brand24, and AI monitoring platforms.
Building a Positive Online Image
Learn strategies to create valuable content and engage with your audience. Keep a consistent brand voice to boost your online presence.Responding to Negative Feedback
Know the best ways to handle criticism, negative reviews, and complaints. Respond professionally to protect and enhance your brand image.
Using SEO for ORM
Find out how to use SEO to promote positive content in search results. This helps reduce the visibility of negative or irrelevant content.
Leveraging Social Media for Reputation Management
Explore how to use LinkedIn, Instagram, and Facebook. Share success stories, customer testimonials, and brand updates to build trust.
Crisis Management in the Digital Age
Get ready for unexpected PR challenges. Use strategies for quick, effective, and transparent communication to limit damage.
Tools and Platforms for ORM
Get practical experience with tools like Hootsuite, Sprout Social, and Mention. Learn how agencies manage multiple clients’ reputations.
Practical Workshop – Managing a Brand’s Online Reputation
In this live session, analyze a brand’s online presence. Identify gaps and create an ORM action plan with guidance from industry experts.
Digital marketing Career: 6 Modules
Introduction to Freelancing Discover the freelancing world, opportunities in digital marketing, and why it’s a flexible, rewarding career.
Building Your Personal Brand & Profile Learn to create a strong online presence on Upwork, Fiverr, and LinkedIn. Showcase your portfolio to attract clients.
Finding & Pitching to Clients Find high-paying clients, write winning proposals, and build long-term client relationships.
Delivering Digital Marketing Services Gain skills to offer in-demand services like SEO, social media management, ads, email marketing, and content creation using AI tools.
Managing Projects & Scaling Your Freelance Business Master time management, pricing strategies, client communication, and automation to grow your freelancing income.
Why Personal Branding Matters in the Digital Age
Understand how personal branding helps you stand out in a crowded market, build credibility, and open doors to career and freelance opportunities.
Building Your Personal Website and Portfolio
Create a modern website that showcases your work, skills, testimonials, and blog—designed to attract clients or recruiters.
Choosing the Right Domain Name and Hosting for Your Brand
Learn how to select a professional domain and reliable hosting platform that aligns with your personal brand.
Essential Pages for Your Website: About, Services, Blog, and Contact
Structure your website with purpose-driven content to build trust and convert visitors into leads.
Integrating SEO Basics in Your Personal Website
Optimize your site with targeted keywords, meta tags, and speed settings to make it discoverable on search engines.
Using Canva and AI Tools for Personal Brand Design
Design your brand assets—logo, color palette, and social banners—using free tools like Canva and AI-based brand generators.
Crafting Your Personal Brand Message and Story
Learn how to write an authentic brand story that reflects your values, strengths, and mission.
Blogging for Thought Leadership and Online Presence
Write SEO-optimized blog posts on your niche to demonstrate expertise, improve search visibility, and engage your audience.
Integrating Social Profiles with Your Website
Link and showcase your LinkedIn, Instagram, Twitter, and Behance or Dribbble to create a unified brand presence.
Collecting Testimonials and Case Studies for Credibility
Learn smart ways to request, display, and format testimonials and case studies that strengthen your authority.
Introduction to Digital Marketing Careers – Explore the many job options in digital marketing. Find out what recruiters seek in candidates.
Crafting an ATS-Friendly Resume – Discover how to create resumes that get through Applicant Tracking Systems (ATS). Focus on the right keywords, layout, and format.
Highlighting Digital Marketing Skills & Certifications – Learn how to present your technical skills, project work, certifications, and tools. Make sure you stand out from others.
Writing Impactful Experience & Projects – Know how to describe internships, freelancing, and projects. Show measurable results and achievements clearly.
Optimizing Profiles on LinkedIn & Job Portals – Align your resume with your LinkedIn and job portal profiles. This will attract recruiters and boost interview chances.
Understanding Digital Marketing Job Roles – Learn about roles like SEO Executive, PPC Specialist, Social Media Manager, and Digital Marketing Analyst. Discover the skills needed for each position.
Commonly Asked Interview Questions – Get ready for common questions on SEO, Google Ads, Social Media, Email Marketing, Analytics, and digital strategy.
Showcasing Projects & Practical Knowledge – Find out how to present your live projects, internships, freelancing work, and certifications confidently. Highlight your real-world expertise.
Communication & Soft Skills for Interviews – Enhance your confidence, body language, and professional communication for interviews.
Mock Interviews & AI-Based Practice – Gain practical experience through mock interviews. Use AI tools to analyze your answers, refine your responses, and improve your performance.
Get personalized interview practice with one-on-one mock sessions.
These sessions build confidence and improve performance. You’ll answer real interview questions on SEO, social media, Google Ads, and other digital marketing skills.
Experts will give you feedback. You’ll also get tips on communication, body language, and technical answers.
These sessions prepare you to excel in actual job interviews.