Hands-On Google SEO & AI Search Optimization Course (Beginner to Advanced)
Course Overview: Future-Proof SEO
The landscape of Search Engines has changed significantly. Today search happens with Search Engines, AI-driven Platforms known as Answer Engines or Generative engines, and user behaviors; new ways of delivering Search Results to web users.
This Course teaches you how to perform Search Engine Optimization (SEO) that relates to the way it is done in real world situations today, and will prepare you for the future of AI Search Engines and Content Discovery Platforms.
At Seopearls Digital Marketing Academy we teach Search Engine Optimisation not based on Theory, but rather as a Skill, a System and a Strategic Framework built through Hands On Work with a real Website.
In addition to getting you set up with a website, we teach you how to Get Ranked, Optimize Websites, Integrate with AI, and Get Prepared to Enter A Career in Digital Marketing.
About Seopearls Academy
The SEO + AI SEO Course is developed and taught by SEOPearls, which is a digital marketing agency that has been in business for over 14 years.
In addition to teaching the fundamentals of Google SEO and AI SEO, the course will teach you how to create an effective digital marketing plan using our 14 years of experience.
The entire course is based on the real-world experience of Seopearls as well as hands-on experiences of the course instructors and will allow the student to develop and incorporate real-world skills that will be applicable once they complete the course.
At Seopearls, we don’t teach SEO as a subject.
We teach it as a skill, a system, and a professional practice.
Who is this course for?
This course is designed for:
- Individuals & students interested in pursuing a career in digital marketing.
- Professionals who work need to improve their digital marketing skills.
- Business owners seeking to increase their online presence and gain organic search traffic.
- Freelance digital marketers and independent consultants.
- Anyone who wants to develop a solid foundation of knowledge in SEO and implement it correctly.
Prior experience with SEO is not necessary, and this course is great for beginners!
100% practical-oriented online modern SEO course. Build an SEO-focused website with WordPress. Learn SEO step-by-step, developing on a real website and applying the concepts covered in class in real-time, on a live project. Learn to make your website content visible on the Google search engine (SEO) as well as AI-powered search engines (AEO).
Course Format
Duration: 2 Months
Mode: Online
Learning Style: Learn → Apply → Review
Classes Include:
Pre-recorded concept lessons
Live weekend practical sessions (Saturday & Sunday – 2 hours each)
Weekly assignments and reviews
What Is AEO (Answer Engine Optimization)?
Optimizing a website for answer engine machines like ChatGPT, Gemini, & more is called AEO (answer engine optimization), GEO (generative engine optimization), or AI optimization. It is the process in which content is written and structured, making it friendly for AI tools.
Moreover, on-page and off-page optimization is also done in AI-compatible patterns. This helps the website get quoted in ChatGPT and Gemini and voice assistants.
In this course, AEO is a core part of our curriculum, not an add-on.
Why learn AEO?
AI has changed the way consumers find and trust companies. Approximately 40% of search queries are answered before a user clicks their mouse (zero clicks). Answer engines have become the new path to visibility, in addition to traditional search results.
Which is the best SEO course in India?
The best SEO course in India is one that teaches both Google SEO and AI SEO together in one course. Seopearls digital marketing academy focuses on both ranking and, AI visibility in this SEO course, allowing you to take advantage of both aspects of modern-day search.
Will SEO remain after the rise of AI?
SEO has not gone away; it has changed to keep pace with changing technology. Many professionals today specialize in AI search, AEO, and effective content strategy, making them an in-demand resource.
What Do You Learn?
How modern search engines work and rank content
Website setup with WordPress for SEO-friendly structure
Keyword research: Keyword Strategy for Google and AI search
Search intent, semantic SEO & EEAT
On-page SEO: titles, headings, content structure, & On-page SEO beyond keywords
Content writing for organic visibility of website pages + AI-friendly content writing
Technical SEO: indexing, crawling, page speed & Core Web Vitals
Off-page SEO & ethical link building
Local SEO & Google Business Profile optimization
Google Analytics to track performance, user behavior, make data-driven decisions
Optimizing for answer engines, AI search, and voice
Competitor analysis leverage for keywords, on-page SEO, and off-page SEO
Master how to use AI Tools across every stage of SEO
Schema and Structured Data
Brand and entity recognition
Career Readiness & Job Preparation Support
Mock interview preparation & Portfolio-ready work
Resume and LinkedIn guidance for SEO roles
This course prepares Businessmen to confidently optimize their own website
Freelancing Guidance
Why Choose Seopearls SEO Course
Seopearls Digital Marketing Academy mentors have 14+ years of real SEO & digital marketing industry experience.
You will learn from agency professionals, who will teach on the basis of their real-world experience, not only book knowledge.
The curriculum has been designed utilizing the same tools, workflows, and procedures of current-day companies rather than using antiquated concepts.
When your fundamentals are strong, you can go ahead with confidence. Seopearls mentors will guide you through the basics in each module of the SEO course. Learn the core concepts of SEO.
Our teaching focus is on fundamentals and adaptability. This makes the skills you learn remain useful even as search platforms and search engine algorithms change in the future.
These websites are created for:
Learning
Practice
Implementation
Testing
We teach you to build website pages and blogs on WordPress.
Thereafter, we teach you to apply SEO concepts module by module on a real website.
You will learn to:
Set up WordPress correctly
Create SEO-friendly structure
Build pages using Elementor
Configure essential plugins (All-in-One SEO and others)
Understand how site structure affects SEO
All implementation will happen on the academy-provided practice website.
The website provided to you for practice while learning in our course will be an actual website, not a sample or mock-up. You will learn and practice Search Engine Optimization (SEO) and create content and publish it on real web pages and blogs.
Every topic is:
Explained clearly
Demonstrated live
Then implemented by students on the practice website
This ensures:
Better understanding
Strong retention
Real confidence
You don’t just learn what SEO is—you learn how to do SEO.
You don’t just learn SEO theory.
You will do SEO exactly the way professionals do.
SEO training needs to be hands-on, and we do provide it.
You will work with tools such as:
Semrush
Google Analytics 4
Google Search Console
AnswerThePublic
Ubersuggest
Quillbot
Grammarly
Hemingway
Writesonic
Rank tracking tools
Detailled SEO
Technical SEO tools
Similar Web
WordPress with Elementor & SEO plugins
AI tools for research, content creation & optimization
You will understand:
Why a tool is used
When it is used
How professionals use it
In our course, trainers help students apply what they learn. In every module, you’ll work with tools on a website.
You will understand:
Why a tool is used
When it is used
How professionals use it
We teach our students to plan effective SEO strategies and to execute them.
You will learn to:
Analyze a website
Identify opportunities
Build keyword strategies
Plan content
Understand competition
Think like an SEO professional
This is where real learning happens.
Students take classes to learn how SEO works in a world where search engines utilize AI technology; this includes both how to utilize Google AI and also what answer engines, content discovery systems, and other methods for ranking websites are.
The course provides each student with a clearly defined career path, including step-by-step instructions on what skills will be needed with respect to SEO roles and what actions can be taken after completing this course of study.
Seopearls is different from other digital marketing schools that only help you find a job.
We focus on placement training. We prepare you to get ready for applying for a job on your own.
We prepare you for real-world expectations.
You will receive:
Mock interview preparation
Portfolio-ready practical work (practice website experience)
Resume guidance for SEO roles
LinkedIn profile structuring tips
Understanding of how SEO roles work in agencies and companies
- Explore freelancing and side-income options.
These talents can also be useful in the future.
This is placement training, not false placement promises.
Our students landed jobs in MNCs, agencies, and startups. They didn’t rely on references; they became truly job-ready.
By developing strong SEO fundamentals along with practical training and mock interviews, this course makes you ready to move ahead in the SEO industry confidently.
At Seopearls, we keep our pricing simple and fair.
At a fair price, we offer quality training, practical projects, support getting certified, and placement training.
Certification & Industry Readiness
Learners who complete this course successfully will receive a certificate from the Seopearls Digital Marketing Academy.
The course will prepare learners for certification exams for many internationally recognized organizations, such as
Google Search Certification (via Google Skillshop)
Google Analytics Certification
HubSpot Content Marketing Certification
Semrush SEO Certification
Ahrefs SEO Certification (where applicable)
Moz SEO Certification
The course focus is on building skills initially, and once you have those skills, you can earn certifications as a natural progression.
🧩Why is our approach effective?
“You can’t learn to drive a car by reading the user manual—you need to sit in the driver’s seat with a trainer beside you.”
That’s exactly how we teach in our digital marketing courses.
At Seopearls,— we put our digital marketing trainee in the driver’s seat. Live practice with AI tools and a real website all help you get ready for the market while you learn.
Career Opportunities Available After Seopearls SEO Course
When you gain hands-on experience with real websites and AI SEO Tools, you will be ready to confidently pursue potential job roles in the industry as under:
Search Engine Optimization Executive or Specialist in Nashik
Search Engine Optimization and Content Strategy Specialist
Develops content strategy based on: 1) Search Intent 2) AI Search 3) Long-term Digital Exposure.
Digital Marketing Analyst in the Nashik Region
A professional analysing web traffic data to identify opportunities for growth using tools such as Google Analytics, Google Search Console, and other tools to track website performance.
Freelance or Consultant: Search Engine Optimization Specialist in Nashik
A professional providing SEO services to companies or clients (global) working remotely.
Local Search Engine Optimization Specialist
A professional helping local small businesses establish an online presence via the platforms available, such as Google Business Profile, Local Directories, and Maps.
Artificial Intelligence Search Engine Optimization Specialist
A professional that optimizes search engine optimization for content regarding Artificial Intelligence search engines and search content platforms such as ChatGPT, and Gemini AI.
SEO is a multifaceted skill, and with hard work, you can start as an entry-level employee and evolve into strategic positions or become a freelancer with multiple sources of income.
How This Seopearls SEO Course Teaches You: Our 3-Layer Framework
Outcomes after completing the course: Upon finishing this course you will:
FAQs
Search Engine Optimization (SEO) helps businesses get free traffic, free leads, and long-term visibility from Google and other search platforms. In today’s digital environment, all businesses, including startups, local stores, manufacturers, traders, retailers, brands, and service providers, need SEO to grow sustainably.
What is modern SEO 2026 and why to adopt it?
When a user searches on Google today, Google displays search results along with the AI mode option, and it is being chosen by about 40% of users. Moreover, AI technologies such as ChatGPT and Gemini are popular, making it vital that website owners consider AI while optimizing their websites and content.
SEO is not limited to websites anymore. Search now happens across Google Search, AI engines and answer platforms, voice search, local search, content platforms, and social channels. This makes SEO a future-proof skill.
SEO Must Be Done the Right Way. SEO is not about quick fixes or tricks anymore. Google Rewards “Useful Content,” “Clear Structure,” “Technical Accuracy,” “Trust and Authority,” “Real User Value,” etc. Through its AI-powered search systems
Learning SEO incorrectly leads to no rankings, no traffic, and wasted efforts.
That is why Seopearls brings this course that focuses on how SEO and AEO actually work today, with theory and real implementation.
Is Seopearls’ training hands-on?
Yes. Seopearls provides hands-on training with practical training on a real website, live tools, and industry applications.
Is the course appropriate for someone who has never done SEO before?
Absolutely. The course starts at the basic level and continues to advanced AI SEO levels, thereby making it suitable not only for beginners but also for people making a career change.
Where can I take the course?
All of Seopearls’ courses are 100% online. You can take the course from anywhere in India.
What is unique about Seopearls Academy’s SEO & AI-Search optimization Course?
This SEO course teaches the traditional website optimization techniques along with the basics of website optimization that apply in modern times. Additionally, we teach you modern AI SEO techniques.
At Seopearls Digital Marketing Academy, we train our students to optimize their websites for Google and for AI-based search engines.
In simple terms, we don’t just teach how to rank on Google — we teach how to be visible everywhere people search, including AI tools.