Digital Marketing Diploma with placement support: Comprehensive multichannel online marketing training - basics to advanced 2026
Master digital marketing skills with our online program
Digital marketing upskilling has become a necessity in today’s world. With a commitment to developing high–quality digital marketers, Seopearls Digital Marketing Academy has created a career–focused diploma program for individuals seeking to develop practical and foundational skills in these areas: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Social Media Marketing (SMM), Google Ads, Web Analytics, Email Marketing, and Internet Promotion.
The Digital Marketing Diploma program gives real work experience to all students. Learners apply what they learn in class on various social platforms and a real website, along with advanced AI tools. This practical learning approach makes them market-ready. Our learners can manage digital marketing campaigns for their own business. This program prepares job seekers for various digital marketing roles.
As instructors of more than 14 years in Digital Marketing, Seopearls mentors will teach students how to apply the theory of digital marketing principles through live project based learning. The course will also include modern Artificial Intelligence (AI) marketing methodologies, and provide students with the skills needed to succeed in their careers. Finally, students will be provided with job search assistance to ensure that they successfully transition from an entry-level role to a digital marketing career.
Program Structure
Duration: 5 Months
Live online weekend sessions
Interactive sessions with industry experts
Real-time query resolution
Other Learning Components
Pre-recorded video lessons
Practical assignments applying concepts to real platforms
Regular assessments to track your progress
Hands-On Experience
Theory learning is not enough to become a digital marketer. We will provide practical training.
Building and optimizing real website owned by Seopearls academy.
Creating social media accounts and managing live campaigns.
Implementing actual SEO strategies with AI tools as done by professionals.
Using analytics tools to measure results and optimize.
Leveraging advanced AI marketing tools to get done tasks effectively.
Placement training, and Support
We make you job-ready, and also provide you with direct placement assistance.
Career Preparation Package
ATS-Optimized Resume Building – Create resumes to pass automated screening
Mock Interviews – one-to-one practice.
Pre-Placement Training – Understand job roles and develop skills.
Job Application Strategies – Learn to navigate and apply on job portals effectively.
Placement Support: Interview calls for students, on suceessful completion of course, and after completing all assessments, assignments, and mock call rounds.
Fundamentals: 4 Modules
What is marketing, and why it matters?
Understand marketing concepts, and it’s role and significance in business.
Inbound Marketing—The method for Attracting, Engaging, and Delighting Customers.
Branding—Developing an Image, Building Trust and Loyalty.
Learn how to define the target audience for your business, what channels to use to reach the audience, and how to utilize those channels to create an effective marketing campaign.
Advertising—How to Create Demand Through Advertising and Place an Attention-Grabbing Message in Front of Your Audience.
Promotion Strategies—Using Promotions to Make Customers Excited About Your Products/Services and Give Them a Reason to Purchase.
The Four Ps of Marketing and the New Marketing Mix.
What is digital marketing, what makes digital marketing unique for businesses, and how are businesses using digital marketing?
Digital Marketing vs. Traditional. Marketing
Digital Marketing Channels overview.
Digital Marketing Scope and Career Opportunities.
Analyzing business offerings and crafting value propositions.
Defining target audiences and building buyer personas.
Mapping the consumer journey and behavioral insights.
Channel strategy, and setting marketing goals, and evaluating digital marketing KPIs.
Define performance indicators and apply data-driven decision-making to improve digital marketing outcomes.
Fundamentals: 4 Modules
What is marketing, and why it matters?
Understand marketing concepts, and it’s role and significance in business.
Inbound Marketing—The method for Attracting, Engaging, and Delighting Customers.
Branding—Developing an Image, Building Trust and Loyalty.
Learn how to define the target audience for your business, what channels to use to reach the audience, and how to utilize those channels to create an effective marketing campaign.
Advertising—How to Create Demand Through Advertising and Place an Attention-Grabbing Message in Front of Your Audience.
Promotion Strategies—Using Promotions to Make Customers Excited About Your Products/Services and Give Them a Reason to Purchase.
The Four Ps of Marketing and the New Marketing Mix.
What is digital marketing, what makes digital marketing unique for businesses, and how are businesses using digital marketing?
Digital Marketing vs. Traditional. Marketing
Digital Marketing Channels overview.
Digital Marketing Scope and Career Opportunities.
Analyzing business offerings and crafting value propositions.
Defining target audiences and building buyer personas.
Mapping the consumer journey and behavioral insights.
Channel strategy, and setting marketing goals, and evaluating digital marketing KPIs.
Define performance indicators and apply data-driven decision-making to improve digital marketing outcomes.
Blogging, Content writing, and Affiliate marketing: 9 Modules
Explore the role of blogs in digital marketing and learn how blog content builds authority, drives traffic, and engages audiences.
Types of Blogs for today include niche blogs, authority blogs, business blogs, niche blogs, affiliate blogs and content hub blogs.
The Importance of Blogs in Digital Marketing and the Promotion of Websites Blogs
- Blogs as part of overall marketing mix.
- How to create blog topics based on what users are searching with the use of AI–powered tools (i.e. Google, Yahoo, Bing, etc.)
- Identifing Search Behavior trends and planning relevant content accordingly.
- What is Search intent, and why it is important when determining how to conduct keyword research for web site promotion.
- How to find long–tailed keywords that will bring traffic to your website through the use of search engines.
- Learn how to map keyword ideas to certain types of search queries (e.g. informational, commercial, and authority).
- Learn how to create a structured blog post based on the intent behind a particular keyword.
- How to write SEO content to rank in Search Engine Results, in addition to writing for the end–user!
- How to structure Blog Posts for both readability and engagement.
- Learn on-page optimization for your Blog Post
- Learn to write natural style.
- Avoid keyword stuffing.
Use AI tools to come up with blog post ideas. You can also create outlines and draft content.
Learn how to research blog Topics.
- Learn Content Outlines/Detail & Editing/Refining Blogs.
- How to Maintain your Writing Style While Using AI for Blogging Avoiding Using AI–generated Content that is Too Generic How to Collaborate with an AI for Scalable Blogging.
Learn how Blogs are:
A source of organic web traffic.
A method for increasing brand and link building.
A way to maintain presence on the internet for a long time
Understand the importance of blogs in relation to search engine optimisation (SEO) and overall marketing strategy.
Introduction
Get hands-on with Google’s Blogger platform. Learn to create, manage, and publish blog.
Pages and blog posts
Learn to create, structure, and publish posts and pages.
Themes and, Settings
Customize blog’s design and understand blogger settings.
Introduction to Website Monetization
Understand website monetization and how works.
Understanding Google AdSense Works
AdSense Eligibility and Account Setup
Understand the requirements to join AdSense. Learn a step-by-step process to set up and verify your account.
Ad Placement Strategies
Learn to choose ad positions, formats, and sizes to boost clicks while keeping user experience intact.
Optimizing Ad Performance
Discover ways to raise CTR, enhance ad relevance, and effectively use responsive ads.
Complying with AdSense Policies
Know Google’s rules to keep your account healthy and avoid common mistakes.
Tracking Earnings and Payouts
Find out how to access performance reports, understand revenue metrics, and set up payment methods.
Practical Workshop – Set Up Your First AdSense Ads
In this live session, you’ll place ads on a demo site, test layouts, and review performance reports with expert help.
Exploring Alternatives to AdSense
Learn about other ad network’s approval process, payouts, and use-cases. Introduction to Media.net, Ezoic, PropellerAds, AdThrive, and Mediavine.
Introduction
Learn how affiliate marketing works. Understand terms: affiliates, merchants, and networks. .
Affiliate Programs
How to register with affiliate marketing networks?
Match your niche related networks.
Earn regular income with commissions.
Provide value to your audience.
Building Your Affiliate Website or Platform
Learn how to use your website, YouTube and social media to promote offers.
Explore and work with AI tools to create engaging content.
Learn how to create relevant content and add affiliate links?
Driving Traffic
Learn how SEO, paid ads, social media, and email marketing can will help you attract the right audience.
Tracking, Analytics, and Scaling with AI Automation
Learn how to track clicks, conversions, and commissions. Use AI automation to optimize campaigns and grow your affiliate business fast.
Search Engine Optimization: 26 Modules
Get familiarised with what WordPress is, and find out the differences between the two WP versions.
Downloading and installing WordPress.
Learn how to install WordPress, as well as how to set it up.
WordPress Themes
Investigate themes and how they can be customised.
Creating Pages, Posts, and Menus.
Learn how to create pages, blog posts and menus.
Exploring WordPress Plugins
Discover how plugins work and the main types of plugin. You will also learn how to install and use plugins.
Designing a Website Using Elementor Page Builder
Learn how to design visually stunning pages with the help of Elementor Page Builder. You will learn how to layout your page, use widgets and make your page responsive.
Understanding Google My Business Profile and Why it’s Important
Learn how Google My Business profile increases visibility in search and maps; generates foot traffic, and builds credibility for local businesses.
Creating and Verifying a Google Business Profile
Easy-to-follow checklist showing how to set up, verify and claim your business on Google; includes tips for fast verification and how to avoid common errors.
Updating Business Information and Posting Regularly
Learn about how to keep business hours, service offerings, photos, and use posts to influence customer decisions and improve rankings.
Improve Your Local Maps Visibility on Google and Get Found by Customers
Understand how your business appears on Google Maps, what factors help improve your map ranking, and how to optimize how your business appears on Google Maps for walk-in and other local searches.
How to Use Google Maps to Market Locally and to Engage Customers
Learn how to set up your service area, respond to questions on Google Maps and encourage customers to rate your business from Google Maps so you can turn foot traffic into feedback and trust.
Utilizing AI Tools to Write Descriptions and Responses
Use tools to create compelling, SEO friendly business descriptions, and craft personalized responses to customer reviews.
What is Search Marketing?
Search marketing is a combination of SEO and SEM. Learn how search engine optimization marketing and search engine advertising can be effective.
What exactly is SEO?
Find out how search engines read websites and the importance they place on content in terms of ranking and indexing data on the web.
SEO’s 3 Major Components
Technical SEO, On Page SEO and Off Page SEO
– The 3 major components of search engine optimization are technical (server-side), on-page (website), and off-page (external).
In this section we will understand how each component fits into an effective overall SEO strategy.
Essential Tools
Google Search Console, SEMrush, and Ubersuggest in getting started with search engine optimization as well comprehensive explanations of usage.
AI in SEO
Learn how AI can be used for discovering SEO opportunities and optimizing website content for better visibility on search engine result pages.
What Opposes Google Searching versus an AI Answer Machine?
How chatGPT, Gemini, Perplexity, and Copilot obtain Information?
Training Data vs. Live Browsing vs. Citations
How AIs Choose Brands, Entities, and Sources to Reference.
An Overview of Retrieval-Augmented Generation (RAG).
Performing an SEO Audit
An SEO audit is used to measure the effectiveness of your website in the area of search engine optimization (SEO).
Determine and Correct SEO Problems
Broken links or URLs, missing metadata, crawl problems etc. are common problems that you will find when conducting an SEO audit and resolving these issues will put you ahead of your competitors.
Implement Long-term Link Building Strategies
Create a long-term plan for developing links for your site that considers your site’s data as well as your company’s goals and industry standards.
Implement AI for Automated SEO Reports and Evaluation
You can use AI tools to automate the process of conducting SEO audits and track the changes on your site as a result of recommendations made during an SEO audit.
Learn How to Master SEO with Search Intent
Do you understand what search intent is and how it impacts your website traffic? Here you’ll discover what search intent means and how it’s important for SEO because it connects user behavior to keyword strategy.
Types of Search Intent: Navigational, Informational, Transactional, and Commercial
You will break down four types of search intents into easy-to-understand examples so you will be able to recognize them in everyday searches.
How to Map Keywords to Search Intent
You will learn how to group and filter keywords by user intent so you can align your content correctly with the searches.
How to Create Content Based on User Intent
You will see how to create blogs, landing pages and product pages that accurately reflect user intent in order to increase your rankings and your conversions.
How Google uses AI/algorithms to infer user intent
This section explains how Google Rank Brain and other AI systems use machine learning and user intent in shaping the way the algorithm(s) operate and this information will impact your SEO strategies.
How to Optimize Your Meta Title and Description for User Intent
Here you will find out how to write compelling and compellingly clicked meta tags that reflect user intent and improve Click-Through Rate (CTR).
Balancing Search Intent with Volume of Keywords /Difficulty Level: Strategies.
You will learn when it’s important to value search intent over volume of keywords and determine which keywords will generate real results.
Analyze SERPs for Intent of search
Learn to read/search the SERP(s), including Featured Snippet(s), PAA(s), Ads, Video(s), etc., for the primary User’s Intent.
Finding and Analyzing Search Intent Using Tools
Use Google Search Console/Ahrefs/Semrush, and Many AI Tools (e.g., ChatGPT) for evaluating and planning around search intent.
Case Studies of SEO Campaigns That Conform to Search Intent
Examples from real-life businesses and how they were able to gain higher rankings, traffic, and ROI through developing their content/keyword strategies based on User’s Intent.
How Checking Out Your Competitors Can Help With Your SEO Strategy
Understanding the benefits of analyzing competitors to discover areas of opportunity and areas that may be overlooked.
Ways to Check Out Your Competition in Terms of Your SEO Strategy
How to use SEO tools (using SEMrush or Ubersuggest) to get insights into your competitors.
Using Competitors to Create a Benchmark on Keywords, Links, and Content
Compare competitors’ strengths within search engines using search engine rankings, backlinks, and the most viewed pages of theirs.
How to Use Artificial Intelligence (AI) to Find Missing Topics and Keywords
Using AI tools to uncover blog or web topics and keywords that your competitors may not be targeting in their content.
User Needs & Keyword Groups
To determine what user will find satisfactory when searching for keywords use the following methods to generate your keyword list from the parameters provided.
Best Keyword Research Tools
To successfully find high-traffic keywords or to compare keyword phrases of your competition to yours, utilize both paid and free keyword research tools.
Organizing Keywords by Topics in Funnel
Organize your keywords by grouping & categorizing them based on each user’s need or topic so that they get the right type of information (e.g., general information, comparison of products, or making a purchase) based on content selected to provide them with the information that they need.
Finding Untapped Markets/AI Based Keyword Clustering
Use AI to find potential high-volume keywords that have yet to be used, as well as to cluster keywords into common themes.
Basics of Technical SEO
Understand the requirements for developing user-friendly, searchable websites.
What Good Search Engines Need
Find out what is necessary in order to provide the best possible guidance for Search Engines in properly crawling and indexing your web content.
Loading Speed and Mobile Compatibility
Understand how to improve site performance; improving load speeds and providing a responsive design that adapts to various screen sizes, will help improve your ranking with search engines.
Using AI Tools to Complete Technical SEO Quality Audits and Fixes
Utilize Artificial Intelligence tools to help determine the reasoning behind issues on your website and provide solutions for the best optimization of the website’s codes.
On-Page SEO Optimization includes Title Tags, Meta Descriptions, and Headings, Crisis management, Image optimization
Content Structure & Relevance/Semantics
Create a roadmap for your content including how it will be read & what is the importance of being related to a topic.
AI Tools
Practice with AI is used for analyzing keyword usage, readability, and offering suggestions on how to optimize your content.
Content Marketing Foundations:
Get familiar with how to use, and how to create/curate content in order to increase engagement, enhance SEO, and increase brand visibility across multiple digital channels.
How Content Drives Digital Marketing Success:
Why Content is Often Called “The Heart of Digital Marketing”
Content drives traffic, establishes your brand’s credibility, and supports every digital marketing channel (SEO, Social Media).
Creating Content with a Purpose: How to Map Content to the Stages of the Buyer Journey
The 5 C’s of Content Marketing:
Clarity, Consistency, Creativity, Credibility and Customer Centricity
Learn how each of the 5 C’s will help you create impactful content that will lead to long-term engagement with your audience and brand loyalty.
Search Engine Optimization: Content Writing Techniques and Technology
Structure an overview of what keywords and types of content to focus on in an SEO and conversion strategy.
Associating Keywords to the Buying Process
Locate your content in relation to where users are looking and what their intent is when making a buying decision.
Modifying Content For Relevancy & More Content
Add similar and related terms, question and answers, and media to your content to boost the SEO value of that content.
How to Create and Integrate Storytelling into Your Marketing Strategy
Learn how to create content stories that will connect on an emotional level with your target audience and convey your brand message more powerfully.
Using Artificial Intelligence for Improving Semantic Search Engine Optimization & Topic Development
Utilize the capabilities of Artificial Intelligence to develop content ideas and clusters that relate to your major keywords.
Writing content for direct answers (not rankings)
Question-first content strategy
FAQ clusters & conversational content
How AI understands headings, summaries & sections
Creating “Answer Blocks”
Building topical authority for AI engines
EEAT for AI systems
Understanding Off-Page SEO and Its Effects
Find out what off-page SEO is and how it relates to organic ranking.
Ideas for Backlinks
Look into ethical link-building methods, which include directory submissions, bookmarking, guest blogging, and digital public relations.
Analyzing Backlinks and Domain Authority
Use tools to monitor your backlinks and increase the trustworthiness of your site.
Using AI to Create Outreach Emails and Link Prospects
Generate automated emails for outreach to get backlinks, plus a prospect list for links through an AI email generator.
What Local SEO is And Who Needs It
Why Local SEO is Important for Businesses with a Brick and Mortar Presence or Operate with a Local Client.
Understanding How To Optimize Local Listings and Citations
Consistency of NAP In Online Directories.
Understanding How To Target Keywords Locally and Build Reputation
Using AI To Create Localized Content and Responding To Customers.
Learn how to use the Google Search Console to monitor your website’s visibility, resolve any issues with indexing, and improve your organic search performance.
How To Set Up Your Google Search Console
Verify the domain and URL properties you have listed in your account.
Understand your Performance Reports (query, page, Click Through Rate, Impressions).
Use Google Search Console to submit a Sitemap to Google and request indexing.
Report on Coverage & Page Indexing
Understand various Google Search Console settings, such as Crawl Stats, robots.txt and more.
Review of Major Google Algorithm Updates
Panda, Penguin, Hummingbird and Helpful Content) and Their SEO Implications.
Understanding How Google Uses Algorithms To Rank Websites
Learn How To Be Proactive and Reactive With Strategies In Place To Protect Your Website Performance.
Using AI Based Alerts And Tracking Tools To Measure Changes in Your Website’s Ranking And Determine Reasons For Fluctuations.
What is an Entity in terms of Google and AI engines
Brand + Person + Organization entity building
Structured identity across web
Knowledge Graph basics
Wikidata, Crunchbase, LinkedIn, Google Business signals
Entity consistency across platforms
Author credibility & digital footprint
Understand how Google’s guidelines impact long-term rankings and trust.
Learn White Hat methods of ethical SEO, such as creating content that is beneficial to the user (not just for the search engines), using your keywords correctly, optimizing for mobile devices, and making sure your site is secure (i.e., has an SSL certificate).
Learn about examples of unethical SEO, such as keyword stuffing, cloaking, linking to link farms, and building private blog networks (PBN).
Learn about grey hat SEO, which is a mix of using borderline techniques that may still have some risk associated with them.
Identify methods used to spam SEO, such as creating spam backlink, creating doorway pages, and comment spamming.
Learn how Google’s various updates (i.e. Panda, Penguin, SpamBrain) can detect and penalize unethical SEO methods.
Learn how to identify if a website has engaged in black hat SEO by performing a website audit and using other tools.
Learn how to build a career using ethical SEO and how to build confidence with your clients through ethical SEO.
Utilize AI and services like Semrush and Google Search Console so that you’re compliant with their guidelines.
How people search inside ChatGPT / Gemini
Prompt-based discovery
Reverse engineering prompts for your niche
Making your brand appear in AI responses
Citation-worthy content creation
AI-friendly formatting techniques
FAQ schema
HowTo schema
Article + Organization schema
Entity schema basics
Helping AI machines understand your site
Practical implementation
Medium, Quora, Reddit, LinkedIn, Google Business
Creating AI-crawlable content assets
Brand mentions vs backlinks
Digital PR for AI engines
Content syndication strategy
Voice query patterns
Natural language optimization
Featured snippet style writing
Local AEO concepts
Mobile + voice behavior
How to track brand mentions in AI
Prompt testing methods
Manual visibility audits
AI citation tracking
Traffic attribution from AI platforms
Building AEO reports
What EEAT-Experience, Expertise, Authoritativeness & Trust is?
How EEAT affects Google search rankings & AI-generated results?
Learn to create experience signals through authentic content.
How to establish your expertise with author bios and topical authority?
Learn to build authority with backlinks, brand references and digital presence.
Optimizing for trust with HTTPS, About, Contact, Review & Policy Pages.
EEAT for YMYL verticals.
Author & Brand attributes within AI platforms.
Working EDGT checklists for performing audits of EEAT credentials.
Understand YouTube algorithms
Keyword Research on YouTube via YouTube Search, Google Trends & other methods
Creating Title, Description & Tag SEO-friendly Videos
Writing Descriptions that Rank & Convert
Optimizing Thumbnails to Increase CTR
Chapters, Timestamps & Subtitles for Increased Discoverability
Channel Optimization & Playlists SEO
Audience Retention, Watch Time & Engagement Signals
Video Content Planning Basics for Authority-Building
Tracking Your Views as a YouTube Creator using YouTube Analytics; CTR, Retention & Traffic Sources
Embedding Videos on Your Websites to Improve SEO
Repurposing YouTube Content Potentially for Blog Articles, Social Media & AI
Common Mistakes to Avoid in YouTube SEO
Hands-On Optimization of One Live Video
SEO & AEO career options (jobs, freelancing, business use)
Entry-level role expectations
Resume structure for SEO profiles (templates provided)
Using course projects as experience
LinkedIn profile tips
Basic freelancing direction
Applying SEO/AEO to personal or business websites
This group-based structured session allows individuals to gain greater knowledge about the different career options available.
All participants will also leave with ideas on how to create a beginner SEO portfolio that will help grow their career.
Email Marketing and Whatsapp Marketing: 12 Modules
Understanding the Email Landscape
How email marketing works in real businesses.
Types of emails: newsletters, promotional, and transactional.
Understanding open rates, CTR & conversions
Why email marketing is still vital and effective.
Building Your Subscriber List Ethically and Effectively
Discover proven, compliant methods to grow a healthy and engaged email list.
Ethical list building strategies
Lead magnets, opt-in forms
Landing pages
Popups, embedded forms & website integrations
Writing High-Converting Email Copy
Master the art of crafting compelling subject lines and body copy that drives action.
Subject lines that drive opens
Writing for clarity, trust & action.
Structuring emails for readability and engagement.
Storytelling in email marketing.
Promotional vs relationship-building emails.
Crafting Your Email Marketing Strategy for Impact
Learn to build strategy that aligns with business goals and audience.
Planning email calendars
Broadcast campaigns vs sequences.
Product launches, offers & seasonal campaigns.
Content newsletters & value-driven campaigns.
Email Service Platform set-up
Get hands-on with the software that powers your email campaigns.
Designing Emails for Engagement Across Devices
Learn to create visually appealing emails that look great and perform well on any screen.
Creating clean, mobile-friendly emails
Using templates vs custom layouts
Images, CTAs, buttons & visual hierarchy
Brand consistency in emails
Implementing Email Automation Workflows & Drip Campaigns
Set up automated sequences that nurture leads, onboard customers, and recover abandoned carts.
Welcome sequences
Nurture campaigns
Abandoned cart emails
Re-engagement sequences
Lead nurturing funnels
You’ll learn how to design automated emails.
Advanced Segmentation for Targeted Messaging
Dive deeper into segmenting your audience for hyper-personalized and highly effective campaigns.
Integrating Email with Your Overall Marketing Ecosystem
See how email marketing connects seamlessly with your social media, and other digital channels.
Why segmentation matters
Behavioral segmentation
Interest-based segmentation
Personalization techniques that increase engagement
Analyzing Your Email Campaign Performance (Practical Metrics)
Understand the key metrics that matter and how to interpret your results to make data-driven decisions.
Measure open and click-through rates
Understanding open rate, CTR, bounce rate & conversions
A/B testing subject lines, content & timing
Improving deliverability & inbox placement
Cleaning lists & maintaining hygiene.
Navigating Email Marketing Laws and Best Practices
Stay compliant with regulations like GDPR and CAN-SPAM, ensuring your campaigns are ethical and effective.
AI for subject line generation
AI for content drafting & editing
Personalization with AI assistance
Improving tone, clarity & conversions using AI tools
Understanding WhatsApp Marketing
Learn how WhatsApp helps brands connect directly with customers using real-time, personalized messaging strategies.
Setting Up WhatsApp Business Profile
Learn to set up a professional profile with catalogs, business hours, website links, and more for instant brand recognition.
High-Engagement Messages
Learn message types
Learn how to write messages that feel human and drive results.
Creating and Sending WhatsApp Banner Messages (Template Messages)
Learn how to design and send visually appealing banner-style messages, use buttons (like call-to-action, visit website), and get approval via WhatsApp Business API.
Broadcast Lists and Groups for Targeted Outreach
Discover how to send personalized messages to large groups while maintaining privacy and avoiding spam behavior.
Automating Conversations with AI Chatbots and Auto-Replies
Explore how to use tools like WATI, Twilio, and AiSensy to automate replies, qualify leads, and nurture prospects.
WhatsApp Integration with CRM and Marketing Funnels
Connect WhatsApp to your CRM, email systems, and ad funnels for seamless lead management and customer journeys.
Compliance and Best Practices in WhatsApp Marketing
Learn opt-in rules, user consent requirements, and content policies to ensure your campaigns are ethical and effective.
Tracking Campaign Success with WhatsApp Metrics
Analyze delivery, read, click-through, and reply rates to measure and improve your campaign performance.
Social Media Marketing: 12 Modules
Learn how social media platforms work algorithmically.
Understanding organic vs paid reach.
Brand voice, positioning & consistency.
Choosing the right platforms for your business.
Creating a Facebook Business Page
Set up a professional page with branding, CTA buttons, and service info.
Organic Growth Strategies Using Groups and Engagement Posts
Grow reach using Facebook Groups, polls, live videos, and audience interaction.
Facebook Content Types: Stories, Reels, and Long Posts
Learn to use various formats to increase engagement and storytelling.
AI Tools for Captions, Visuals, Post Ideas, and scheduling
Automate content creation with AI for copywriting, creatives, and scheduling post.
Understanding Facebook Ads Manager and Campaign Objectives
Set goals like reach, traffic, engagement, and conversions for your ad campaigns.
Audience
Learn to target the right people using Facebook’s advanced audience tools.
Budgeting, and Placement
Run efficient ad campaigns and test creatives to improve ROI.
AI Tools
Ad Performance Review.
Use AI to generate ad variations and analyze what’s working.
Learn to setup Instagram for Business
Use bios, profile links, highlights, and brand aesthetics to attract followers.
Instagram Reels, Stories, and Grid Strategy
Learn content planning for short-form videos, behind-the-scenes, and feed posts.
How to use hashtags, tags, and Influencer Collaborations
Boost organic reach and brand engagement through strategic tagging and partnerships.
Accelerate content planning with AI
Captions, Reel Scripts, and Hashtag Suggestions.
Setting Up Ads through Instagram and Meta Business Suite
Launch targeted campaigns for followers, website clicks, or conversions.
Use Insights to track Reach, Saves, and Clicks.
Learn which metrics matter and how to interpret them for growth.
Learn to Creating High-Converting Reels Ads and Story Ads.
Use engaging visuals and hooks to convert views into actions.
AI for Trend Analysis
Use AI to forecast engagement and suggest best-performing content formats.
Optimizing LinkedIn Profile for Job Seekers and Freelancers
Highlight skills, experience, and services to attract clients/employers.
Creating Value-Driven LinkedIn Posts and Articles
Build authority with posts that educate, inspire, or share personal wins.
Building a Targeted Network
Grow your professional circle with niche-aligned outreach by sending Connection Requests.
AI Tools
Generate optimized LinkedIn content with AI writing.
Creating and Managing a LinkedIn Company Page
Learn how to build a branded presence for company.
LinkedIn Analytics to Refine Strategy
Track impressions, followers, engagement, and content performance.
LinkedIn Ads Basics
Set up and run targeted campaigns to attract B2B leads.
AI Tools
Automate messaging and engagement using LinkedIn-friendly AI tools. Generate leads and automate Outreach
Setting Up a Business Account on Pinterest
Learn how Pinterest visual search engine can drive traffic to your website.
Creating Pins, Boards
Design effective pins. place pins into SEO-optimized boards.
Pinterest SEO and Hashtag Strategy
Improve pin visibility with keywords, tags, and alt-text strategies.
AI Tools
Use AI tools to design, and create pins. Get suggestions for captions.
Setup Ads campaigns
Learn to promote content, products, or lead magnets with ads.
Audience Targeting
Reach the right pinners based on intent. Learn to focus on interests, keywords, and demographics.
Measuring Engagement and Conversions
Use Pinterest Analytics. to track repins, clicks, and saves.
AI Tools for Pin Performance
Use AI to test predict pin virality.
Setting up your profile on Quora
Optimizing bio, credentials, and topic interests.
Select high-impact questions and provide answers
Learn how to provide valuable answers to build authority and drive traffic to your content.
Using Spaces and Topics
Build communities and contribute regularly to boost visibility and grow authority within your niche audiences.
AI Tools for Answer and Topic Alerts
Get answer drafts from AI to save time.
Learn how to avoid from getting banned on Quora.
Understanding Reddit terms:
Subreddits, Karma, and Rules. Get familiar with the Reddit culture and how to avoid getting banned.
Finding the Right Subreddits for Engagement
Find subreddits relevant to your brand, service, or niche and join.
How to Post and Comment on reditt without Spamming
Learn how to contribute meaningfully to build credibility and drive traffic subtly.
AI Tools
Use AI to identify trending discussions and write posts that will provide value.
How can X work as a Marketing Platform?
Understand the uniqueness of X, as a fast-paced, trend-driven environment.
Brand building on X
Learn how to set up an optimized profile, by writing a compelling bio, visuals, to build brand recognition.
Content Strategy and Community Engagement
Learn to plan content for reach and relevance. Learn to interact meaningfully with your audience.
Using Hashtags, Trends
Leverage hashtags, and join conversations. Learn to boost brand visibility and trust.
Ads and Analytics on X
Explore setting up ad campaigns, understanding performance metrics, and using analytics to refine strategy and measure ROI.
AI Tools
Use AI-driven tools to generate posts, schedule content, track sentiment.
Google Ads: 11 Modules
Performance Marketing Overview
How Paid Advertising Fits in the Digital Marketing Funnel
An Overview of Google Ads Ecosystem
Using Paid Search To Understand User Intent
Organic Vs Paid Traffic And The Differences
Campaign Objectives Overview
Creating Your Google Ads Account
Understanding The Dashboard and How To Navigate It
Understand Campaign Hierarchy (Account > Campaign > Ad Group > Ad)
How To Choose Your Campaign Goals
Setting Up Billing & Payment Information
Linking Google Ads To Google Analytics
Understanding Paid Keyword Intent
Using Keyword Match Types: Broad Match, Phrase Match & Exact Match
Using Google Ad’s Keyword Planner
Conducting A Competitive Keyword Analysis
Using Negative Keywords In Your Campaigns
How To Build Keywords Lists For Your Campaigns
How To Write Effective Ad Copy!
Ad Headline & Description Tips
Using Ad Extensions (Assets)
Creating Responsive Search Ads
How To Improve Your Quality Score
Matching Landing Page Relevance To Ad Copy
Manual Versus Automated Bidding How To Decide Which Is Best?
CPC..CPA..ROAS
How To Plan A Budget?
Smart Bidding Overview
Ways To Avoid Wasting Money
Ways To Scale Profitable Campaigns
Learn Display Ads
Learn YouTube Ads
An Overview Of Performance Max Campaigns?
Fundamentals Of Audience Targeting?
When Should You Use Which Type Of Campaign?
Definition of conversions
Establishing conversion actions
Basic principles of event tracking
Integration of GA4 with Google Ads
Attribution models overview
Instructions for the GA4 interface
Measurement of users, sessions, and engagement
Analyzing traffic sources
Understanding events and conversions
Understanding reports
Creating explorations from standard measures
How to read reports generated by Google Ads
Discovering GA4 insights regarding advertising traffic
Identifying top-performing keywords and ads
Analytics regarding bounce rate and the level of engagement
Understanding the path to conversion
Improving quality score
Lowering cost per conversion
Conducting A/B test on ads
Optimizing keywords
Understanding basic principles of landing page optimization
Strategies for scaling
Utilizing AI for keyword research
Utilizing AI to create ad copy
Understanding smart bidding
Interpreting AI insights
Decision-making made by people vs. decision-making automated through technology
Digital marketing Career: 3 Modules
In today’s digital world, we all know the importance of personal branding. In fact, having an online presence can help you differentiate yourself from your competitors, establish credibility and create opportunities in your career or as a freelancer.
Create a modern personal website to showcase your work, skills and experience as well as include a blog to attract both clients and/or recruiters.
Your Personal Website Contains Essential Pages: About, Services, Blog, Contact. The goal of your website should be to create a purpose-driven structure of website content in such a way that it conveys trust to provide visitors with the basis for converting to a lead.
Use Free Design Tools (Canva) & Artificial Intelligence (AI) to build your brand assets (Logo, Color Palette, Social Banners).
Write SEO Optimized Blog Posts Related to Your Niche to Build Your Authority/Expertise/Increase Your Search Visibility/Create Interaction With Your Audience.
Integrate Your Social Media Profiles Onto Your Personal Website By Linking Your LinkedIn, Instagram, Twitter, Behance or Dribbble Accounts To Present A Cohesive Brand Identity.
Create A Plan For Collecting Testimonials and/or Case Studies In A Way That Demonstrates Your Authority.
Introduction to Digital Marketing Careers – Explore the many job options in digital marketing. Find out what recruiters seek in candidates.
Crafting an ATS-Friendly Resume – Discover how to create resumes that get through Applicant Tracking Systems (ATS).
Highlight your Digital Marketing Skills, Certifications and projects done.
Writing Impactful Experience & Projects – Know how to describe internships, freelancing, and projects.
Learn about Digital Marketing careers including an SEO Executive, PPC Specialist, Social Media Manager, & Digital Marketing Analyst, as well as the skills needed to succeed in each position.
The Importance of Communication and Soft Skills for Interviews – Build your confidence, body language, and professional communication by preparing for your interviews.
You will receive personalized interview assistance through 1-on-1 mock interview sessions.
These sessions will help develop confidence and increase your performance levels during actual interviews.