Course Overview
Social media has evolved beyond simple posting of content and has become a means to establish an online presence, gain trust and achieve specific business goals. Randomly posting content, creating viral content and worrying about followers will not create a successful business. A successful business requires strategy, consistency, and the ability to track and analyze data.
In this course, you will learn the fundamentals of how social media marketing works within businesses. You will learn to create a content calendar, develop a social media strategy for each of your platforms, engage with potential customers, integrate your ads with the rest of your marketing and track the success of your social media.
At the Seopearls Digital Marketing Academy, we teach you to think of social media as a legitimate marketing tool, not just a way to show off.
Who This Course Is For:
Students and Job-seeker freshers
Business owners & Enterpreneurs
Freelancers
Professionals looking to grow in their career or change job
Online marketers
No prior social media marketing experience is required.
Why this Course is Different
Agency-Backed Training: Learn from online marketing industry professionals.
Business-Centric Use of Social Media.
Genuine Growth and Engagement Methods
Combining Analytics with Content.
Learn how to put AI Tools to work as per your desire.
Execution assignments: Build skills implement on social platforms.
Live instructor-led online sessions
Content planning & posting exercises
Course Curriculam
Module 1: Social Media Marketing Fundamentals
How social media platforms work algorithmically
Understanding organic vs paid reach
Brand voice, positioning & consistency
Choosing the right platforms for your business
Module 2: Learn Platform-Specific Strategy
Instagram marketing fundamentals
Facebook business pages & groups
LinkedIn for personal branding & B2B
YouTube basics for long-form visibility
Twitter (X) & Pinterest overview
Module 3: Content Strategy & Planning
Content types: educational, promotional, engagement
Content calendar creation
Caption writing & storytelling
Hashtag strategy & discoverability
Visual content planning
Module 4: Reels, Shorts & Video Strategy
Understanding short-form video algorithms
Reel & short content ideas for brands
Engagement-first video planning
Basic video optimization principles
Module 5: Community Building & Engagement
Growing followers organically
Comment & DM engagement strategies
Building trust through consistency
Managing online reputation
Module 6: Paid Social Media Advertising
Introduction to Meta Ads
Boosted posts vs structured campaigns
Audience targeting basics
When and why to use paid promotion
Module 7: Analytics, Insights & Performance Tracking
Platform analytics understanding
Measuring reach, engagement & growth
Content performance analysis
Optimizing content based on insights
Career Opportunities After This Course
After completing this course, you can work as a:
Social Media Executive
Social Media Manager
Content & Community Manager
Digital Marketing Executive
Freelance Social Media Consultant
Brand Marketing Coordinator
Social media skills are in demand across startups, marketing agencies, small businesses, and corporates..
Ready to Build Real Visibility?
Join the Social Media Marketing Course at Seopearls Digital Marketing Academy and learn how to:
Build consistent brand presence
Engage the right audience
Use content strategically
Grow visibility that supports business goals
FAQs
1. Who is this course for?
This course is suitable for beginners, students, job-seekers, freelancers, business owners, and working professionals who want to learn how social media marketing works in real-world business scenarios.
2. Do I need prior marketing or technical knowledge?
No prior experience is required. The course starts with fundamentals and gradually moves to advanced strategies, making it suitable for complete beginners.
3. Which social media platforms are covered?
The course covers major platforms including:
Facebook & Instagram
YouTube
X (Twitter)
Quora
You’ll also learn how to choose the right platform based on business goals.
4. Will I learn both organic and paid social media marketing?
Yes. The course focuses on organic growth strategies, content planning, engagement, and brand building. You’ll also get an introduction to paid promotions and how social ads support business goals.
5. Is this a practical, hands-on course?
Yes. This is a hands-on, practical course where you learn through real examples, content planning exercises, and platform-based activities rather than just theory.
6. Will I work on real social media accounts?
You’ll practice using demo accounts, sample projects, and real-world scenarios. If you already manage a business page or brand account, you can apply learnings directly to it.
7. Will this course help me get a job?
The course provides job-oriented skills, practical knowledge, and portfolio-building support. It is suitable for entry-level social media roles, internships, freelance work, and agency support roles.
8. Is this course useful for business owners?
Yes. Business owners can learn how to:
Build brand visibility
Engage with their audience
Promote products/services effectively
Understand what agencies and freelancers do
This helps in making better marketing decisions.
9. Will I learn content creation as part of this course?
Yes. You’ll learn:
Content planning & calendars
Caption writing basics
Visual content ideas
Engagement-focused posting strategies
The focus is on marketing content, not advanced graphic design.
10. Will AI tools be used in this course?
Yes. You’ll learn how AI tools can help with:
Content ideas
Caption drafting
Hashtag research
Content planning & optimization
AI is taught as a support tool, not a replacement for strategy.
11. Is there any certification after completion?
Yes. Students receive a Seopearls Course Completion Certificate after successfully completing the course and assessments.
12. Is this a diploma or a short-term course?
This is a professional skill-based course, not a government-recognized academic diploma. The certificate reflects practical training and industry exposure.
13. What is the course duration and format?
The course is conducted online, with live sessions, hands-on practice, and guided learning. Duration and batch schedules vary based on the selected program.
14. Will I get placement assistance?
The course includes placement-oriented training, resume guidance, interview preparation tips, and career direction support. Placement depends on skills, performance, and market conditions.
15. How is this course different from free YouTube learning?
This course offers:
Structured learning path
Real-world agency insights
Guided practice & feedback
Assessments & support
Industry-relevant examples
It helps learners move from random learning to professional execution.