Course Overview
Social media has evolved beyond simple posting of content and has become a means to establish an online presence, gain trust and achieve specific business goals. Randomly posting content, creating viral content and worrying about followers will not create a successful business. A successful business requires strategy, consistency, and the ability to track and analyze data.
In this course, you will learn the fundamentals of how social media marketing works within businesses. You will learn to create a content calendar, develop a social media strategy for each of your platforms, engage with potential customers, integrate your ads with the rest of your marketing and track the success of your social media.
At the Seopearls Digital Marketing Academy, we teach you to think of social media as a legitimate marketing tool, not just a way to show off.
Program Details
Duration 4 weeks
Course Modules: 12
Instructor-led live online sessions: 16 hours
Note:
After each session is over, recorded videos LMS access will be given to every student, within the course for revision purpose and to manage with missed classes.
Course certification will be given, only after completion of all assessemnt and assignments.
This Course Is For:
Students and Job-seeker freshers
Business owners & Enterpreneurs
Freelancers
Professionals looking to grow in their career or change job
Online marketers
No prior social media marketing experience is required.
Why this Course is Different
Agency-Backed Training: Learn from online marketing industry professionals.
Business-Centric Use of Social Media.
Genuine Growth and Engagement Methods
Combining Analytics with Content.
Learn how to put AI Tools to work as per your desire.
Execution assignments: Build skills implement on social platforms.
Live instructor-led online sessions
Content planning & posting exercises
Course Curriculam
Module 1:Social Media Marketing Fundamentals
Organic vs paid reach.
Branding on social media with consistent posting.
Learn how to choose the right platforms for your business.
Module 2: Facebook Marketing
Create a Facebook Business Page
Learn how to set up a company page on Facebook.
Facebook Groups
Learn how to enhance your by reachiing out to Facebook Groups.
Facebook Content
Learn to use various types of content formats including story telling, reels, and long Posts. Increase engagement.
Practice with AI Tools
Automate content creation with AI. Use AI for copywriting for captions. Learn to Schedule posts.
Module 3: Learn visual content creation with Canva
Module 4: Facebook Ads and retargeting strategy
Facebook Ad Objectives.
Setting up campaigns for reaching specific markets, increasing traffic, and creating more conversions through ads.
Target Audience
Targeting the right audience with advanced targeting tools on Facebook.
Budgeting and Placement of Ads
Running effective advertising and testing creative in order to expand return on advertising investment (ROI).
AI Utilization
Using AI to look at the performance of the ads you run. Using AI for generating creative ad variations and analysing which ad is performing better than the other.
Module 5: Learn Instagram Growth Strategy
Configuring your Instagram Account Going through bios, profile links, highlights and aesthetics to create ways to get followers.
Instagram Reels, Stories, and Grid Strategy
Planning out how to create the content needed for short form video creation, behind the scenes video creation, and feed posts.
How to use Hashtags, Tags, and Collaborate with Influencers
Increasing your organic reach and increasing your brand engagement by collaborating with influencers and through properly tagging.
Fast Tracking Content Creation with AI
Creating captions, scripts for Instagram Reels, and unique hashtag suggestions using AI.
Module 6:Instagram Ads and Analytics
Learn which metrics matter and how to interpret them for growth.
Learn to Creating High-Converting Reels Ads and Story Ads.
Use engaging visuals and hooks to convert views into actions.
AI for Trend analysis
Using AI for trend prediction allows for forecasting of engagement on social media and determining the best-performing formats of content.
Module 7: LinkedIn Marketing for Branding and Networking
Optimizing LinkedIn Profile for Job Seekers and Freelancers
AI Tools
Generate optimized LinkedIn content with AI writing.
Module 8: LinkedIn Advertising
Learn how to build a branded presence for company.
Create and run targeted ad campaigns that connect your business with B2B leads.
Using AI Tools
Implement LinkedIn–compatible automated messages by using AI tool to generate leads and automate outreach.
Module 9: Pinterest Marketing, Advertising, and Analytics
Discover how using Pinterest as a visual search engine drives traffic to your business‘s website.
Creating Pins, Boards
Design effective pins. place pins into SEO-optimized boards.
Pinterest SEO and Hashtag Strategy
Improve pin visibility with keywords, tags, and alt-text strategies.
AI Tools
Use AI tools to design, and create pins. Get suggestions for captions.
Setup Advertising campaigns
Learn how to promote products, or services.
Audience Targeting
Reach the right pinners.
Measure engagement and conversions
Track clicks, and saves with pinterest analytics.
AI Tools to Pin Performance
Module 10: Quora Marketing and Authority Building
Quora Profile Creation
Learn how to Set up your profile on Quora.
Select the right questions to answer
Goal oriented question-selection.
Valuable responses.
Use Spaces and Topics
Build communities.
Establish authority within your niche.
AI Tool
AI tools to drafts of your answers.
Learn how to avoid from getting banned on Quora.
Module 11: Reddit Marketing for Niche Communities
Reddit Subreddits and Karma Rules
The Importance of Reddit Culture and How Not to Get Banned
Finding Relevant Subreddits to Participate in Seek out and join relevant subreddits to your brand, service, or niche.
How to Post and Comment on Reddit
Learn how to provide value to build up your credibility and get more traffic.
AI Tools
Use AI to search trending discussions and write posts.
Module 12: Marketing on X (formerly Twitter)
What Is X as A Marketing Platform?
X is a fast–changing and should be viewed as a vital marketing platform.
Building Your Brand on X
How to build your brand by creating a properly set up account. Includes writing appropriate and engaging bio.
Creating strong visual images to enhance your brand recognition.
Developing Your Community By Creating Content
You will learn how tos trategically plan your content to create reach and relevance to your community.
You will also learn to think of ways to interact with your audience that is more likely to create value.
Using Hashtags and Trends
Understand how to utilize hashtags and trends to join different conversations.
Additionally, you will learn how to increase your brand‘s visibility and credibility.
Advertising and Analytics on X
Understand how to set up an advertising campaign on X, learn how to identify the performance of your advertising metrics and how you can use analytics to adjust your strategy and measure the return on your investment.
AI Tools
Utilize artificial intelligence tools to help you create posts to be utilized across various platforms, track sentiments, and solve trends.
Career Opportunities After This Course
After completing this course, you can work as a:
Social Media Executive
Social Media Manager
Content & Community Manager
Digital Marketing Executive
Freelance Social Media Consultant
Brand Marketing Coordinator
Social media skills are in demand across startups, marketing agencies, small businesses, and corporates..
Ready to Build Real Visibility?
Join the Social Media Marketing Course at Seopearls Digital Marketing Academy and learn how to:
Build consistent brand presence
Engage the right audience
Use content strategically
Grow visibility that supports business goals
FAQs
1. Prior Marketing/Technical Knowledge Required
No prior experience is required to take part in the course. The course will begin with the foundations of social media, and progress to more advanced strategies. Therefore, this course is suitable for complete beginners to social media marketing.
2. Is This Course Hands-On and Practical?
Yes, this course is a practical, hands-on course. You will be learning from real-life scenarios, participating in content planning exercises, and completing platform-based activities in order to gain a better understanding of social media marketing.
3. Will I Be Using Real Social Media Accounts To Complete This Course?
Yes, you will be using demo accounts and will have access to sample projects and real-world scenarios. If you manage a business page or a brand account, you can use what you’ve learned in class to help you complete your work on those accounts.
4. Will I Be Able To Find Employment After Completing This Course?
Yes, you will receive job-related skills, real-life experience and information to help you build a portfolio of your work after you complete this course. This course is appropriate for entry-level social media roles, internships, freelance work, and agency support roles.
5. Is This Course Valuable To Business Owners?
Yes, as a business owner, you can learn how to:
Increase your company’s brand awareness
Engage with your audience
Effectively market your products and services
Gain an understanding of what agencies and freelancers do.
All of the above will help you make better decisions when it comes to marketing your business.
6. Will this course teach material creation?
Absolutely. You will learn about:
Planning and using Content Calendars
How to write better captions
Creating visual content ideas
How to create a strategy that targets engagement through posting
Your focus will be on marketing-related types of social media content; you will not learn about advanced graphic design.
7. Will AI tools be a part of the course?
Absolutely. You will learn about how to use Artificial Intelligence (AI) tools for:
Generating new content ideas
Assisting in writing captions
Conducting hashtag research
Creating and optimizing your content calendar
Your instructor will teach you to use AI as a supplement for strategy and not replace your strategy.
8. Will there be any certification upon completion?
Yes. After completing the course you will receive an official certificate from Seopearls academy.
9. Is this course a diploma or short-term?
This is a skill development course for success that does not offer a government recognized academic diploma; the certificate received upon completion represents practical training and hands-on real-world experience.
10. What is the schedule and duration of this course?
The course will be taught either via live online sessions or through recorded sessions, with each class providing hands-on practice and guided learning. Course length and schedule will depend on the program you select.
11. Is there assistance provided in finding employment?
No. However, we will upskill you enough to secure a job.