Google Ads & Google Analytics: From setup to optimization. Run Profitable Campaigns & Measure What Matters
Course Overview
Paid Ads can deliver visibility quickly, only if done correctly and tracked and optimized precisely. This course teaches you how to leverage combined use of Google Ads and Google Analytics to create measurable and profitable campaigns. You will learn how to properly create an ad, follow user behaviors, analyze your results and improve your ROI with real data.
Hands-On Online Training Based on Actual Field Experience
Paid Advertising will only produce results when its planned, tracked and optimized correctly. Without Analytics, you are only guessing.
This online training will show you how Google Ads and Google Analytics work together for you to develop measurable, performance-based advertising campaigns. You will learn to create ad accounts, build structured advertising campaigns, track conversions, analyze how users interact with your website, and improve your return on investment utilizing real-time data.
Seopearls Digital Marketing Academy teaches paid advertising in the same manner as professionals are using it today; through experience-based, hands-on, real-life experiences.
Program Details
Duration 3 weeks
Course Modules: 12
Instructor-led live online sessions: 12 hours
Note:
After each session is over, recorded videos LMS access will be given to every student, within the course for revision purpose and to manage with missed classes.
Course certification will be given, only after completion of all assessemnt and assignments.
Who This Course Is For:
Students and Job-seeker freshers
Business owners & Enterpreneurs
Freelancers
Professionals looking to grow in their career or change job
Online marketers
No prior experience is required.
Why this Course is Different
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Agency-Backed Training: Learn from online marketing industry professionals.
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Business-Centric Use of Google ads.
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Genuine Growth and Engagement Methods
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Learn to leverage Ads with Analytics .
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Learn how to put AI Tools to work as per your desire.
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Execution assignments: Practice implementing on Google ads platform.
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Live instructor-led online sessions.
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Strategy planning based on business goals and budgets.
Course Curriculam
Module 1: Introduction to Paid Advertising
Performance Marketing Overview
How Paid Advertising Fits in the Digital Marketing Funnel
An Overview of Google Ads Ecosystem
Using Paid Search To Understand User Intent
Organic Vs Paid Traffic And The Differences
Campaign Objectives Overview
Module 2: Google Ads Account Setup and Structure
Creating Your Google Ads Account
Understanding The Dashboard and How To Navigate It
Understand Campaign Hierarchy (Account > Campaign > Ad Group > Ad)
How To Choose Your Campaign Goals
Setting Up Billing & Payment Information
Linking Google Ads To Google Analytics
Module 3: Keyword Research For Paid Advertising
Understanding Paid Keyword Intent
Using Keyword Match Types: Broad Match, Phrase Match & Exact Match
Using Google Ad’s Keyword Planner
Conducting A Competitive Keyword Analysis
Using Negative Keywords In Your Campaigns
How To Build Keywords Lists For Your Campaigns
Module 4: Search Ads Creation - Core Module
How To Write Effective Ad Copy!
Ad Headline & Description Tips
Using Ad Extensions (Assets)
Creating Responsive Search Ads
How To Improve Your Quality Score
Matching Landing Page Relevance To Ad Copy
Module 5: Bidding, Budgeting and Cost Control
Manual Versus Automated Bidding How To Decide Which Is Best?
CPC..CPA..ROAS
How To Plan A Budget?
Smart Bidding Overview
Ways To Avoid Wasting Money
Ways To Scale Profitable Campaigns
Module 6: Display, Video and Performance Max Overview
What Are Display Ads?
Basics Of YouTube Ads?
An Overview Of Performance Max Campaigns?
Fundamentals Of Audience Targeting?
When Should You Use Which Type Of Campaign?
Module 7: Conversions and Measurement Tracking
Definition of conversions
Establishing conversion actions
Basic principles of event tracking
Integration of GA4 with Google Ads
Attribution models overview
Module 8: Learning the Basics of Google Analytics 4
Instructions for the GA4 interface
Measurement of users, sessions, and engagement
Analyzing traffic sources
Understanding events and conversions
Understanding reports
Creating explorations from standard measures
Module 9: Evaluating Campaign Performance
How to read reports generated by Google Ads
Discovering GA4 insights regarding advertising traffic
Identifying top-performing keywords and ads
Analytics regarding bounce rate and the level of engagement
Understanding the path to conversion
Module 10: Improving Performance
Improving quality score
Lowering cost per conversion
Conducting A/B test on ads
Optimizing keywords
Understanding basic principles of landing page optimization
Strategies for scaling
Module 11: Artificial Intelligence Utilization in GA4 and Google Ads
Utilizing AI for keyword research
Utilizing AI to create ad copy
Understanding smart bidding
Interpreting AI insights
Decision-making made by people vs. decision-making automated through technology
FAQs
1. Who is eligible to enroll in this course?
students, freelancers, business owners, and working professionals can take this course. Individuals seeking to gain a better understanding of how to use both paid advertising and analytics for business purposes can take this course regardless of their experience or skill level. No prior experience with Google Ads or Analytics is necessary; all levels are welcome to enroll!
2. Is this course available online?
Yes! This is a fully online course with live instruction as well as pre-recorded videos, hands-on exercises and demonstration sessions.
This course is very much a hands-on, practical course with a heavy emphasis on learning through doing. You will learn by setting up campaigns, exploring reports, practicing optimization techniques, and working on real scenarios rather than only watching presentations.
4. Will I be able to run actual Google Ads campaigns?
You will set up campaigns, create campaign structures, design ads, analyze campaigns and perform optimizations using training environments, sample Google ad accounts and guided demonstrations throughout the course.
5. Do I need to spend money on ads during the course?
Running live ads is optional. The course focuses on learning setup, strategy, optimization, and analytics. Paid ad spend is not mandatory for course completion.
6. Will I learn Google Analytics 4 (GA4)?
Yes. The course covers Google Analytics 4 fundamentals, including traffic analysis, events, conversions, and campaign performance tracking.
7. Will I get certification once I finish? You will receive a certificate from the Seopearls Digital Marketing Academy once you complete this course successfully.
8. Is this a government-recognized diploma?
No. This is a professional skill-based online training program. The certificate reflects practical industry learning and is not a government-recognized academic diploma.
9. Is AI included in this course?
Yes! You will learn how AI can help you with keyword research, writing ad copy and giving you insights on how well your ads are performing, all while putting a focus on humans making the decisions.
10. Is there placement assistance when I finish this course?
No! The focus of this course is on practical skills, so there will not be any placement assistance.
11. Are business owners able to take this course?
Absolutely! Business owners will learn how to run their own ads, read analytic reports and use their analytic reports to make better marketing decisions.
12. When I am finished, what will I be able to do?
After completing the course, you will be able to do:
Create Google Ads
Track conversions with GA4
Measure performance
Optimize advertisements
Utilize AI responsibly
Understand the work flow of paid advertising