Learn to plan, setup, launch, measure & optimize paid campaigns
Google Ads & Google Analytics Course
Transform Your Digital Marketing Skills in 2026. Learn how to drive consistent, high-quality traffic and measure real business results with Google's powerful advertising and analytics platforms. Updated for 2026 with the latest features, automation techniques, and measurement strategies.

Course Overview

 

Paid Ads can deliver visibility quickly, only if done correctly and tracked and optimized precisely. This course teaches you how to leverage combined use of Google Ads and Google Analytics to create measurable and profitable campaigns. You will learn how to properly create an ad, follow user behaviors, analyze your results and improve your ROI with real data.

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Who This Course Is For:

 

  • Students and Job-seeker freshers

  • Business owners & Enterpreneurs

  • Freelancers 

  • Professionals looking to grow in their career or change job

  • Online marketers 

No prior experience is required.

Why this Course is Different

 

  • Agency-Backed Training: Learn from online marketing industry professionals.

  • Business-Centric Use of Google ads.

  • Genuine Growth and Engagement Methods

  • Learn to leverage Ads with Analytics .

  • Learn how to put AI Tools to work as per your desire.

  • Execution assignments: Practice implementing on Google ads platform.

  • Live instructor-led online sessions.

  • Strategy planning based on business goals and budgets.

Why Choose this Course

Practical Training
Learn strategy based on niche and KPI's, and budget. Practice by applying the skills to learn in the class on Google ad platform.
Comprehensive Learning
Live online + pre-recorded videos + assessments + assignments. In-depth training covering both Google Ads and Google Analytics 4.
Real-World Application
Follow along step-by-step as we build, optimize, and analyze campaigns using real accounts and data. Apply techniques directly to your current marketing challenges.
Latest Platform Updates
Fully refreshed for 2026 to reflect the current Google Ads platform and GA4, including the latest interface, automation, and measurement updates.
Expert Support
Get youe queries resolved from industry experts. Leverage with live online question answer sessions with experienced instructors.
Ai Tools Mastery
Learn to get your work done from AI copywriting and automation tools, that will save you hours of work and improve your campaign performance.
Proven Results
Join marketers, business owners, and entrepreneurs who have transformed their digital marketing skills with our course.

Course Curriculam

Outcomes after completing the course: Upon finishing this course you will:

Module 1: Google Ads Fundamentals
Understanding the Google Ads ecosystem and auction model. Setting up a Google Ads account from scratch. Account structure best practices for 2026. Keyword research and intent mapping. Understanding Quality Score and Ad Rank.
Module 2: Campaign Creation & Optimization
Building Search campaigns that convert. Mastering Performance Max campaigns. Creating effective YouTube and Demand Gen campaigns. Writing high-converting ad copy and A/B testing. Working with Google's automation.
Module 3: Google Analytics 4 Foundations
Understanding GA4's event-based model. Setting up GA4 properties and data streams. Account structure and data management. Configuring tracking code and custom settings. Understanding dimensions and metrics for effective reporting.
Module 4: Advanced Analytics & Reporting
Customizing Acquisition, Engagement, and Monetization Reports. Creating and using dashboards, alerts, and annotations. Using Analytics Intelligence to uncover insights. Analyzing traffic sources and optimizing website performance. Advanced reporting techniques for stakeholder communication.
Module 5: Conversion Tracking & Measurement
Setting up conversion tracking for leads, sales, and revenue. Tracking form submissions, purchases, and phone calls. Integrating Google Ads and Google Analytics. Setting up and optimizing Macro and Micro conversions. Attribution modeling and understanding the customer journey.
Module 6: Optimization & Scaling Strategies
Data analysis using Excel and Google Sheets. Using AI tools for research and optimization. Diagnosing and scaling Smart Bidding. Urgent, Weekly & Monthly optimization routines. Automation scripts for eliminating tedious tasks.
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