Explore the magic of reaching the audience's inbox & WA.
Practical email marketing training with Real Business Experience
Live online practical sessions
Hands-on exercises & real scenarios
Demonstrations on actual tools
Assignments & practice tasks
Q&A & guidance throughout the course
What makes this course different
Agency-Backed Training: Learn from professionals who run real campaigns.
Practical First Approach: Every concept is taught with application in mind.
Tool-Based Learning: Not just theory—real platforms & workflows.
AI-Integrated: Learn modern email marketing, not outdated methods.
Execution Focused: Build skills you can actually use.
Program Details
Duration 3 weeks
Course Modules: 12
Instructor-led live online sessions: 12 hours
Note:
After each session is over, recorded videos LMS access will be given to every student, within the course for revision purpose and to manage with missed classes.
Course certification will be given, only after completion of all assessemnt and assignments.
Course Curriculam
Module 1: Email Marketing Fundamentals
Understanding the Email Landscape
How email marketing works in real businesses.
Types of emails: newsletters, promotional, and transactional.
Understanding open rates, CTR & conversions
Why email marketing is still vital and effective.
Module 2: List Building & Audience Growth
Discover proven, compliant methods to grow a healthy and engaged email list.
Ethical list building strategies
Lead magnets, opt-in forms
Landing pages
Popups, embedded forms & website integrations
Module 3: Email Copywriting
Writing High-Converting Email Copy
Master the art of crafting compelling subject lines and body copy that drives action.
Subject lines that drive opens
Writing for clarity, trust & action.
Structuring emails for readability and engagement.
Storytelling in email marketing.
Promotional vs relationship-building emails.
Module 4: Campaign Planning & Execution
Learn to build strategy that aligns with business goals and audience.
Planning email calendars
Broadcast campaigns vs sequences.
Product launches, offers & seasonal campaigns.
Content newsletters & value-driven campaigns.
Email Service Platform set-up
Get hands-on with the software that powers your email campaigns.
Module 5: Email Design & Templates
Learn to create visually appealing emails that look great and perform well on any screen.
Creating clean, mobile-friendly emails
Using templates vs custom layouts
Images, CTAs, buttons & visual hierarchy
Brand consistency in emails
Module 6: Automation & Drip Campaigns
Implementing Email Automation Workflows & Drip Campaigns
Set up automated sequences that nurture leads, onboard customers, and recover abandoned carts.
Nurture campaigns
Abandoned cart emails
Re-engagement sequences
Lead nurturing funnels
You’ll learn how to design automated journeys that build trust and drive conversions.
Advanced Segmentation for Targeted Messaging
Dive deeper into segmenting your audience for hyper-personalized and highly effective campaigns.
Integrating Email with Your Overall Marketing Ecosystem
See how email marketing connects seamlessly with your social media, and other digital channels.
Module 7: Segmentation & Personalization
Behavioral segmentation
Interest-based segmentation
Personalization techniques that increase engagement
Module 8: Analytics, and GDPR
Understand the key metrics that matter and how to interpret your results to make data-driven decisions.
Measure open and click-through rates
Understanding open rate, CTR, bounce rate & conversions
A/B testing subject lines, content & timing
Improving deliverability & inbox placement
Cleaning lists & maintaining hygiene.
Navigating Email Marketing Laws and Best Practices
Stay compliant with regulations like GDPR and CAN-SPAM, ensuring your campaigns are ethical and effective.
Module 9: Using AI in Email Marketing
AI for subject line generation
AI for content drafting & editing
Personalization with AI assistance
Improving tone, clarity & conversions using AI tools
Module 10: WhatsApp Marketing for Business
Learn how WhatsApp helps brands connect directly with customers using real-time, personalized messaging strategies.
Setting Up WhatsApp Business Profile
Learn to set up a professional profile with catalogs, business hours, website links, and more for instant brand recognition.
High-Engagement Messages
Learn message types
Learn how to write messages that feel human and drive results.
Creating and Sending WhatsApp Banner Messages (Template Messages)
Learn how to design and send visually appealing banner-style messages, use buttons (like call-to-action, visit website), and get approval via WhatsApp Business API.
Broadcast Lists and Groups for Targeted Outreach
Discover how to send personalized messages to large groups while maintaining privacy and avoiding spam behavior.
Module 11: Whatsapp AI Automation
Explore how to use tools like WATI, Twilio, and AiSensy to automate replies, qualify leads, and nurture prospects.
WhatsApp Integration with CRM and Marketing Funnels
Connect WhatsApp to your CRM, email systems, and ad funnels for seamless lead management and customer journeys.
Module 12: WA Compliance & Analytics
Learn opt-in rules, user consent requirements, and content policies to ensure your campaigns are ethical and effective.
Tracking Campaign Success with WhatsApp Metrics
Analyze delivery, read, click-through, and reply rates to measure and improve your campaign performance.
Tools You Will Work With
You will get hands-on exposure to industry-relevant tools such as:
Mailchimp / Brevo / ConvertKit (or similar)
Email automation tools
Form builders & landing page tools
AI writing tools
Analytics & tracking tools
Why Learn Email Marketing at Seopearls
Because we don’t teach “features of tools”.
We teach how email marketing actually works in businesses.
With 14+ years of digital marketing experience, Seopearls brings industry reality into the classroom — helping you build skills that are practical, relevant, and sustainable.
Career Opportunities After This Course
After completing this course, you can work as:
Email Marketing Executive
CRM & Lifecycle Marketer
Marketing Automation Specialist
Digital Marketing Executive
Freelancer (Email Campaigns & Automation)
In-house Marketer for brands & startups
Email marketing skills are in demand across e-commerce, SaaS, education, real estate, healthcare, and service businesses.
Ready to Build Real Email Marketing Skills?
Join the Email Marketing Course at Seopearls Digital Marketing Academy and learn how to:
Build audiences
Communicate effectively
Automate intelligently
Convert consistently