Email Marketing Training That is Practical with Real Business Experience
How This Course Is Taught
Live online practical sessions
Hands-on exercises & real scenarios
Demonstrations on actual tools
Assignments & practice tasks
Q&A & guidance throughout the course
What Makes This Course Different
Agency-Backed Training: Learn from professionals who run real campaigns
Practical First Approach: Every concept is taught with application in mind
Tool-Based Learning: Not just theory — real platforms & workflows
AI-Integrated: Learn modern email marketing, not outdated methods
Execution Focused: Build skills you can actually use
Course Curriculam
1. Email Marketing Fundamentals
How email marketing works in real businesses
Types of emails: newsletters, promotions, transactional, lifecycle emails
Understanding deliverability, open rates, CTR & conversions
2. List Building & Audience Growth
Ethical list building strategies
Lead magnets, opt-in forms & landing pages
Popups, embedded forms & website integrations
Permission-based marketing & compliance basics (GDPR, CAN-SPAM overview)
3. Email Copywriting That Gets Opened & Clicked
Subject lines that drive opens
Writing for clarity, trust & action
Structuring emails for readability and engagement
Storytelling in email marketing
Promotional vs relationship-building emails
4. Campaign Planning & Execution
Planning email calendars
Broadcast campaigns vs sequences
Product launches, offers & seasonal campaigns
Content newsletters & value-driven campaigns
5. Email Design & Templates
Creating clean, mobile-friendly emails
Using templates vs custom layouts
Images, CTAs, buttons & visual hierarchy
Brand consistency in emails
6. Automation & Drip Campaigns
Welcome sequences
Nurture campaigns
Abandoned cart emails
Re-engagement sequences
Lead nurturing funnels
You’ll learn how to design automated journeys that build trust and drive conversions.
7. Segmentation & Personalization
Why segmentation matters
Behavioral segmentation
Interest-based segmentation
Personalization techniques that increase engagement
8. Analytics, Testing & Optimization
Understanding open rate, CTR, bounce rate & conversions
A/B testing subject lines, content & timing
Improving deliverability & inbox placement
Cleaning lists & maintaining hygiene
9. Using AI in Email Marketing
AI for subject line generation
AI for content drafting & editing
Personalization with AI assistance
Improving tone, clarity & conversions using AI tools
Tools You Will Work With
You will get hands-on exposure to industry-relevant tools such as:
Mailchimp / Brevo / ConvertKit (or similar)
Email automation tools
Form builders & landing page tools
AI writing tools
Analytics & tracking tools
Why Learn Email Marketing at Seopearls
Because we don’t teach “features of tools”.
We teach how email marketing actually works in businesses.
With 14+ years of digital marketing experience, Seopearls brings industry reality into the classroom — helping you build skills that are practical, relevant, and sustainable.
Career Opportunities After This Course
After completing this course, you can work as:
Email Marketing Executive
CRM & Lifecycle Marketer
Marketing Automation Specialist
Digital Marketing Executive
Freelancer (Email Campaigns & Automation)
In-house Marketer for brands & startups
Email marketing skills are in demand across e-commerce, SaaS, education, real estate, healthcare, and service businesses.
Ready to Build Real Email Marketing Skills?
Join the Email Marketing Course at Seopearls Digital Marketing Academy and learn how to:
Build audiences
Communicate effectively
Automate intelligently
Convert consistently