Course: Blogging: Create, Rank & Monetize. Content writing & Web Promotion
Course Overview
Blogging is no longer just about writing articles.
The successful Blogs of today are not just about writing an article; they are built at the intersections of content marketing, search engines, artificial intelligence and long-term web traffic generation.
The purpose of this course is to teach you how to build a Blog from the ground up and produce content that will rank well on search engines and AI-based platforms, and how to create sustainable online revenue with Blogs.
At the Seopearls Digital Marketing Academy, we teach students how to use Blogs in a practical manner to create a Digital Asset for their business.
Students will learn how to use Blogs for traffic generation, branding, authority, and generating Revenue.
Learners will implement the same daily workflow that professional Bloggers follow.
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Who Should take This Course
This course is ideal for:
Aspiring bloggers and content creators
Freelance writers looking to write SEO-friendly content
Business owners building content-driven websites
Students exploring content marketing as a career
Anyone can learn how to do blogging and earn side income by allowing advetisements Google Adsense and others
- Anyone can learn to generate side income with Affiliate marketing with effective blogging
No prior blogging, content writing or SEO experience is required to take this course.
Why Learn Blogging at Seopearls
Seopearls Digital Marketing Academy is backed by a 14+ year digital marketing and SEO agency. Our courses are shaped by real industry execution — not just academic theory.
We teach blogging as:
A long-term digital asset
A strategic marketing tool
A skill that evolves with search engines and AI platforms
Why This Course is Different
Focus on practical blogging process, not just theory
Learn AI tools for content creation as well as human understanding for strategy
Practical understanding of ranking logic, no shortcuts
Discover how blogging will be part of online marketing and establish long term presence
Courses developed by experienced industry professionals (14 years) and classroom instructors
The course provides a foundation for developing strong fundamental skills. Students will learn how and why content ranks and how to publish successfully.
Course Syllabus
Explore the role of blogs in digital marketing and learn how blog content builds authority, drives traffic, and engages audiences.
Types of Blogs for today include niche blogs, authority blogs, business blogs, niche blogs, affiliate blogs and content hub blogs.
The Importance of Blogs in Digital Marketing and the Promotion of Websites Blogs
- Blogs as part of overall marketing mix.
- How to create blog topics based on what users are searching with the use of AI–powered tools (i.e. Google, Yahoo, Bing, etc.)
- Identifing Search Behavior trends and planning relevant content accordingly.
- What is Search intent, and why it is important when determining how to conduct keyword research for web site promotion.
- How to find long–tailed keywords that will bring traffic to your website through the use of search engines.
- Learn how to map keyword ideas to certain types of search queries (e.g. informational, commercial, and authority).
- Learn how to create a structured blog post based on the intent behind a particular keyword.
- How to write SEO content to rank in Search Engine Results, in addition to writing for the end–user!
- How to structure Blog Posts for both readability and engagement.
- Learn on-page optimization for your Blog Post
- Learn to write natural style.
- Avoid keyword stuffing.
Use AI tools to come up with blog post ideas. You can also create outlines and draft content.
Learn how to research blog Topics.
- Learn Content Outlines/Detail & Editing/Refining Blogs.
- How to Maintain your Writing Style While Using AI for Blogging Avoiding Using AI–generated Content that is Too Generic How to Collaborate with an AI for Scalable Blogging.
Foundations of Content Marketing
Understand content’s role in driving engagement, SEO, and brand visibility across digital platforms.
Types of Content and Distribution Channels
Explore content formats like blogs, videos, infographics, and social posts. Then, learn how to share them.
The Power of Content: Why Content is the Heart of Digital Marketing
Understand how content drives traffic, builds brand trust, and supports every digital marketing channel from SEO to social media.
Creating Content with Purpose: Mapping Content to the Buyer Journey
Craft specific content types for awareness, interest, desire, and action stages to maximize results.
Creating a Content Calendar
Learn to plan and organize content using editorial calendars for consistency and strategic alignment.
Types of Content That Convert: Blogs, Videos, Reels, and More
Explore various content formats like articles, carousels, short videos, podcasts, and case studies—and when to use what.
Content Planning and Strategy: From Ideas to Execution
Master how to research, brainstorm, and plan content with editorial calendars, funnel-focused strategies, and content buckets.
The 5 C’s of Content Marketing: Clarity, Consistency, Creativity, Credibility, and Customer-Centricity
Learn how these five foundational principles help create impactful content that builds long-term engagement and brand loyalty.
Storytelling in Marketing: Create Content That Connects
Discover how to write stories that resonate with audiences and enhance emotional connection through brand messaging.
Introduction
Get hands-on with Google’s Blogger platform. Learn to create, manage, and publish blog.
Pages and blog posts
Learn to create, structure, and publish posts and pages.
Themes and, Settings
Customize blog’s design and understand blogger settings.
- Understanding how Blogs generate revenue over time.
- Explore various methods available to earn with blogging, including: Google AdSense; Media.net; and Affiliate Marketing Networks.
- Information on Traffic, Content Quality, and the Readiness to Monetize a Blog.
About WordPress
Understand WordPress, and the differences between WordPress.com and WordPress.org.
Installation and set-up
Learn how to install WordPress and settings.
WordPress Themes
Explore themes and how customization works.
Creating Pages, Posts, and Navigation
Learn to create pages, blog posts, and menus.
WordPress Plugins
Learn plugins functionality, and explore essential plugin types. Learn how to install, and use WordPress plugins.
Learn to design a website with Elementor Page Builder
Learn to create visually stunning, drag-and-drop web pages using Elementor, including layout design, widget usage, and responsive customization.
Learn how Blogs are:
A source of organic web traffic.
A method for increasing brand and link building.
A way to maintain presence on the internet for a long time
Understand the importance of blogs in relation to search engine optimisation (SEO) and overall marketing strategy.
Hands-on Learning Methodology
This hands-on course has several assessments, including:
1. Writing a real blog
2. Creating a plan for live content
3. Mapping keywords to content in practice
4. Using AI to create content
5. Blogging and making money from blogging in practice.
Students learn theory-based but practically applied learning.
Career Oppotunities availible After Completing This Course
Content Writer/Search Engine Optimization Copywriter
A professional writing non-repetitive and unique suitable for search engines and readable by users on Websites, Blogs, Landing Pages, Social Media.
Affiliate Marketing and Earn Money Via Blog Writing Specialist
A professional who has been trained to build blogs that will attract visitors and monetize through the following: 1) Advertisements, 2) Affiliate Programs, 3) Sponsored Content, etc.
Outcomes After Completing This Course
After You Complete the Course
After you finish the course, you will have the knowledge to:
1. Understand how your blog will increase its rankings and grow in popularity over time.
2. Know how to strategically plan and write your blog in an optimized way.
3. Know how to responsibly use AI tools in creating your content.
4. Write content that has the user’s intent and will be seen in searches.
5. Know how a blog contributes to building website traffic, brand awareness and income.
6. Build a solid foundation for your future learning of blogging, content marketing or SEO.