About Us
The Seopearls Digital Marketing Academy (SDMA) is an extension to Seopearls, a digital marketing and SEO agency with over 14 years of real world experience within the industry.
Seopearls started their journey as a performance-based agency offering solutions to help businesses establish their online presence and grow through performance based strategies. The SDMA is the result of this evolution into creating a platform for individuals to learn how to transition from learning about digital marketing to actually doing it.
We strongly believe that digital marketing should not only be taught through slides, recorded videos and quick certification; but rather experienced and implemented in real life – just like it is in the real world.
This vision has led to the creation of the Seopearls Digital Marketing Academy.
Our Story
After 10 years working with businesses of all sizes in all sorts of field, we built Websites, Ranked them on Search Engines, Ran Campaigns for Them, Created Great Content, Fixed Technical SEO Problems and Adapted to Constant Algorithm Changes.
During our time working with these businesses, we noticed a trend in Digital Marketing Teaching:
A high number of students received their “Digital Marketing Certificate” after completing a course on digital marketing.
They had a piece of paper that said they complete the course. But it didn’t give them confidence to actually complete a real life project.
They memorized definitions of terms associated with Digital Marketing, but they could not put it into practice.
When students were given an actual website or project to work on, they struggled to apply what they had learned.
On the other hand, Businesses were looking for REAL professionals that were able to bring REAL results, not just someone that knew the theory.
Seopearls recognized the gap between the Education System and the Real World and decided to bridge that gap.
We believe that the best way to learn Digital Marketing is not to sit in a classroom but to learn by working on real sites with real tools and real solutions.
How is Seopearls Different
We are first and foremost practicing professionals and then trainers later!
Each module is designed based on how the work occurs
All learners are learning on real live sites, not example sites!
All concepts will have an implementation phase!
Our training programs will keep pace with what is happening on today’s search engines, AI driven sites, and how users are searching online; there aren’t a lot of old school ways still used today!
In summary, we teach what we do and do what we teach!
For Learners (Students, Job Seekers, Businessmen & Career Switchers)
Seopearls will provide you with the following;
A firm foundation, no shortcuts;
Ability to do practical work, rather than just theory;
You will have the confidence to complete actual projects; You will gain access to tools and processes/processes (the thought process of the industry) and receive real experience;
Courses have been developed to help learners understand how and why things happen and to use actual website content (WordPress) and/or tools and processes of industry/sector to assist them, so learners will have a firm foundation in how to build skills that will be useful for either employment or freelancing/entrepreneurship;
A learner will be able to develop skills related to problem solving, rather than relying on checklists to help them. Focus will be placed on building capabilities rather than completing a course.
Transforming Agency into Academy – an Organic Progression
At the beginning Seopearls was not known as an “Academy”.
Originally, our purpose for Seopearls was to provide customers with SEO and Digital Marketing solutions to their real-world problems. As a result of spending many years in the industry and through success or failure, it became apparent that eventually Seopearls would move towards offering training as a natural progression.
In the current state:
The Agency is still in existence helping businesses
At the same time the Academy is preparing individuals to Better Serve the Industry
Both of these companies have the same core principles for Practical, Ethical and Results Driven Digital Marketing and are operated within that framework.
Our Vision
To build an educational system in which:
- All basic knowledge has been mastered by the students.
- Every student has completed hands-on learning.
- All students are confident, and
- Businesses receive trained professionals able to perform at a high level.
- To retain market alignment for digital marketing education as that industry continues to evolve, particularly with the growth of AI driven search and content discovery.
Our Mission
At Seopearls Digital Marketing Academy, the academic staff have committed to:
- Provide students with an honest educational experience.
- Provide students with hands-on experience which relates directly to the real world.
- Continuously update student knowledge as technology continues to change.
- Respect and value each students time, efforts and future career goals.
- Digital Marketing isn’t just a skill; it is also a responsibility to provide value in a fast changing digital world.