Purchasing a real estates product, such as a house, a shop, an office, or a plot, has always been a major decision for individuals or businesses. In my opinion, there are only two types of property buyers when it comes to strategic planning on a psychological level. End-User of property and property investors. Furthermore, any property investor purchases a property with the intention of earning rental income and profiting from future appreciation. This is also determined by how much the property is consumable. End users do play a role, every time, we analyze your target audiences to define your buyer personas.