SEO in India as per Google Algorithms

SEO Text in image format
  • Seopearls is an ethical SEO service provider in India. Our specialized SEO company in India  covers each and every cornerstone of Search engine optimization. This includes in-depth activities such as SEO Audit, Keywords research, Content marketing, Technical SEO, On-Page SEO, Backlinks generation, and much more.
  • SEO is all about optimizing your website for search engines like Google.
  • We take all efforts to look deeply into Google’s perspective of looking at your target audience.
  • Google understands and uses Contextual communication which is the real beauty of their search results.
  • Google search results depend upon multiple factors such as the searcher’s location, devices being used, past browsing history, webpage content, back-links, page open speed, and much more.
  • Google focuses on various parameters of their searchers; which extends from the who’s to the what’s and the where’s, why’s, when’s and how’s.
  • Google wants to understand the searcher’s intent.             

Our SEO in India for all.

Small Business Website SEO
 Local SEO
Company SEO 

Seopearls India SEO Service Features

  • Your business Website is the online face of your business. So it is but obvious, that you will take best efforts and hire niche web designers to make your website nice. However a best-looking website isn’t enough for your business.
  • You need a prime online business location also. In simple words, your website is your online office or store and the most prime online location for your  shop  is Google search engine top results page links.
  • If you wish to know what exactly you can achieve with our SEO campaign in India, you can checkout this for yourself. Try some keywords on Google search, relevant to your business activities. You will find your competitor’s website links on those pages. Google official keyword Search volume figures will tell you about the number of trade leads, which you can achieve with our niche SEO services in India.
  • Today 90% of your target audience is searching your online shop on Google search engine result pages. Check out your location. The fact is that, if your website does not appear on the top Google SERP, you won’t receive any sales leads. By not being present on Google top pages, you might be losing a very important lead generating avenue.
  • We are in 2021 now and we all agree with the immense popularity of online search media resources. However Earlier business fundamental needs do remain the same. Let us dive deeper into this topic, on this website.
  • We talk only facts with figures. We make statements with logical reasonings only. We keep on learning new update trends.
  • We will take possible action to rank you on Google page 1 for sure! After reading this page you will also say the same! Let us join hands, to move your online office link on page one!
  • Googlebot are smarter than what we can imagine. Google machine learning tools are set for their robots to check unto 200 search ranking factors.
  • Organic results on page SERP are free and let us thank Google for that. 
  • Google displays only 10 organic URLs on each page. A large number of your like businesses want to be on the top Google SERP for the keywords which relate to you. This leads to competition for good rankings on SERP.
  • Our SEO experts always strive to remain updated with the latest SEO trends . You can very well rely upon our SEO India company services for your business website.
Formal-dressed SEO Company person with a office bag in hand and SEO banner hanging
  • Our Search engine optimization company experts in India will check out all the ranking factors applicable to your website URLs. 
  • Our SEO experts in Pune India will like to suggest to you, that your business Website SEO campaign, should be taken up by you as an investment and not only as a business expenditure. 
  • Choosing the right SEO service provider in India involves your priorities and budgets. If you are looking for an ethical and good white label SEO service provider agency in India, you are on the right page.
  • Moreover, if you are looking for cost effective SEO services in India, you are in the right place. We work on Google guidelines.
  • We don’t take any shortcuts in our SEO campaigns. Our SEO services in Pune India are based on Google algorithms. 

SEO India Campaign Methodology

Client’s SEO Goals

  • First comes first; we at Seopearls first understand our client’s business products, services.
  • Client’s Business Objectives and overall commercial enterprise goals is the purpose of our company’s SEO Services, Pune India.
  • So it is important that we and our client are on the same page from the beginning.
  • You need to write to us in detail about your business.
  • Your target audience, products, services, service locations, prime focus areas and your aims for performing Search Engine Optimization should to be clearly conveyed to us.
  • Your approvals for keywords and other strategies need to be given to us asap.
  • We focus on your business goals, without any preconceived ideas of our own.
  • However our SEO in India service experts will tell you about how we can go ahead, to boost your website traffic and which all things will be practically achievable, by means for our white label SEO service campaigns.

SEO Audit

  • Evaluation of various factors that have a direct or indirect impact on your SERP’s rankings is done by our SEO experts. Accordingly we define our  White label Search Engine Optimization service action plan.
  • We perform an in-depth and effective analysis of your website.
  • We will list all white hat SEO services concerning factors, related to content writing, content marketing, technical SEO, on-page SEO and off-page SEO.
  • Our professional SEO India service company team in Pune will do the homework for achieving success in search engine results by ways of ethical and good SEO activities. 

Competitor Analysis

  • The whole purpose of our company SEO services in India is  to rank your web pages higher than other websites which belong to the same industry, by ways of ethical white hat SEO only.
  • So the websites with the same keywords, on top Google rankings in Google search engine results pages, are competitor’s websites in our terms.
  • Our expert SEO company professionals from Pune will identify the strengths and weaknesses of your competitors sites in SEO aspects.
  • We will do reverse engineering of your competitor URLs to check out their technical SEO and on-page SEO strengths and weaknesses.
  • Your competitor backlink profiles are also checked by our off-page SEO experts.
  • We consider all of this, when we plan the SEO strategy of your website.
  • However, being a reputed white hat SEO service agency in Pune, we perform ethical white hat SEO only and so we will not directly use anything from your competitor websites, while performing our SEO service activities.
  • This helps our SEO service activity goal settings for optimizing client’s website on different parameters.
  • We know exactly what it will take to beat the competition on SERP, to reach our website on Google  page 1. 

Custom Strategy

  • Our expert SEO services company India puts together all inputs and findings. Client’s business activities and goals, SEO Audit Report, Website target audience, Competitors and Google algorithms.
  • Accordingly our SEO service agency decides the white label long term SEO custom strategy:
  • The keywords, content structure, website design, and the overall expectations of users from the web-pages, should be in proper alignment with the target audiences.

Target Audience

  • SEO India services Company white label SEO consultants in Pune will survey, analyze, identify and define the website target audience. 
  • Google wants to meet the searcher’s query.
    The searcher on Google search engine for keywords related to your business is your target audience.
  • Appreciating the concerns of the target audience can help out Google to meet their searcher’s query.
  • So understanding your target audience becomes a priority.
    We try to understand their perception.
  • So for Seopearls, it means that we need to optimize the website by keeping our client’s target audience in mind. 
  • People normally want to see the old things in new ways. 
  • A few of the parameters of analyzing the target audiences are considered by our SEO services Company India. Accordingly, our Pune-based SEO service company does target audience segmentation to age range, gender, occupation, marital status, education, interests, ethnicity, income level.
  • Different ways of approach should be taken into consideration for B2B & B2C audiences. 
    Locations of the target audience are listed by our good SEO service company experts.
    Industry-wise, the target audience’s approach changes, which we do consider essentially.
  • Industry-wise SEO service Strategy- The user expectations, priorities, and needs for different keywords/ key-phrases differ 

Keyword Research

  • For each and every key-phrase, Google’s machine learning tools, decide the search positioning priorities of their search results. Once we start thinking in the searcher’s way, we are likely to get closer, to understand Google search engine policies. 
  • Keeping in mind the purpose of the client’s target audience’s search goal, our SEO service agency can find the right keywords. 
  • Considering all this together, our SEO in India service experts come up with a set of final keywords / key-phrases for our client’s website. 

Technical SEO

  • The coding errors are fixed, by our  technical SEO team experts in Pune.
  • Crawl Errors fixing: This helps in indexing websites.
  • Robots Txt File: This will helps Google to index the content of a website. 
  • Website Security Issues fixing: This to ensure to search Engines, that the website is secure.
  • Sitemap.xml :It tells Google about important pages,  on your website.
  • Structured Data mark-up: It helps search engines to understand the data on the page.
  • Page Speed:  Google indicates site speed as one of the important search rankings factor. The user has multiple search options. When a user clicks a site page, it needs to open fast, otherwise he/she moves to the next search result page.  There are multiple coding factors to be fixed on a website to increase the speed and our Search engine optimization services agency technical experts in India do it precisely.
  • Canonical URL: Google hates duplication. Canonical credits to the original content and prevents duplicity.
  • Mobile Optimization:  In 2021 it is no more a secret that a maximum of your target audiences are going to use mobile devices to visit your site. Google’s mobile-first indexing algorithm makes this a prominent ranking factor.
  • BreadCrumbs: This tells your website visitors, about where they are, on your site. Google can know how your site is structured.
  • URL structure: Any web page can be better understood by Google as well as the user.
  • Google Analytics Setup:  A free tool by Google, which tells us about the user’s behavior on  webpages and more.

Content Marketing

  • The most prominent factor for any of your digital marketing or Internet marketing campaigns is your content. 

  • Optimizing the content for machines, as well as the users, is a prime essence of SEO and is done precisely by our SEO India services company professionals in Pune.

  • Keywords are about what the users are looking for on SERPs;   

  • AND

  • Content is about the fulfillment of the expectations of the users!

  • The content should become more specific, user-friendly, relevant, attractive and solution-oriented, for your target audience. 

  • Our niche SEO service agency white label SEO experts focus on quality content, for your website, as well as blog posts, press releases, article submissions and more.

Landing Page

  • When the user puts in a certain keyword in Google search he reaches the Google search engine result’s page. When he clicks on any search result, he reaches/lands on some webpage which is called a landing page.
  • We know that the user expects to see a certain content on the landing page.   
  • If the user doesn’t get what he wants on any website landing page, he will leave. It is observed that normally within 2-3 secs, you need to convey to the user that he should stay there, otherwise the user leaves your page.
  • In such a case, neither the purpose of the user is resolved, nor do you get any benefit from the user’s click, nor does the purpose of Google SERP is resolved.
  • Keeping this in mind, our SEO agency service provider Pune team conveys our client and our client needs to accept the importance of landing pages.
  • Your website landing  pages are meant to create web pages for the target audience to understand your business products and services.
  • Our SEO India services will boost your website traffic but that is not enough for your ROI.
  • We need to understand the importance of quality and relevant content on the website.
  • Otherwise your ROI will drop and you won’t renew your SEO India service contract with us and this way, we also are likely to lose a client.
  • We will talk about the landing page, after we completely study and analyze your business and your website.
  • Searchers may sometimes still leave your page after 2 secs but there are a few different reasons for this like accidental clicks.
  • Your target customer should not leave your website within such a short span is our goal, when we talk about your ROI.
  • Our SEO services company in India aims to boost your rankings on SERP to boost your sales inquiries. We need precise and best inputs about your business and your landing pages content from your side.
  • Seopearls SEO service experts in India will take all the necessary steps to optimize the landing pages.


  • Meta Tags: Enables search engines to determine the content of a website.
  • Internal Linking: The users get relevant data on other pages of the website. Also let’s search engines crawl better.
  • Broken Links: Broken links affects Google rankings. We do check out and fix up broken links on the website. Users can be redirected to the relevant page, which prevents from a bad user experience.
  • Social Media Links:  Social media page links, to your social media pages, like Face book, Twitter, Instagram, LinkedIn  from your website helps you ranking better on search engines. However social media page backlinks are not considered, for ranking webpages on Google SERP’s.
  • Site Architecture: The internal links ,website navigation and URL structure are focused indexing.


  • Off-Page SEO Pune division of our SEO India services company will generate quality backlinks for your website. Link building is very important in SEO.
  • Your website backinks quality and quantity needs to up to the mark to rank your website on Google search engine page 1.
  • Quality back links are those, which come from high domain authority websites, which are more trusted by the search engines.
  • Also your back links should come from similar categories and relevant websites. The quality of backlinks is taken care of by our white hat Seo India services agency. It is very important to understand that, spam back links may spoil your rankings.
  • Our white hat SEO submission service experts in India generate genuine Back links. We do:
  • Business Directory Submissions
  • Guest Blogging
  • Blog Commenting
  • Press Releases
  • Classified Listings
  • Question & Answers marketing
  • Broken Links Building
  • Document Sharing

SEO Reporting

  • Seopearls SEO India services company provides measurable white label SEO India results.
  • Our Pune SEO company gives you monthly reports for your Search engine optimization campaigns.
  • Based on official Google analytics and a few other authentic tools, our SEO India service agency team members will provide white hat SEO reports to our clients. We provide you update metrics.
  • Ranking position for each keyword/key-phrase.
  • Website Traffic Count
  • Audience Analysis- User Behavior
  • Average time spent by users on pages,
  • Where from your web-traffic is coming
  • Conversions-activities on your website.

12 Reasons to choose our SEO Company in India

      1] Seopearls provide SEO value
  • We provide value in Search Engine Optimization campaigns in India.
  • We focus on good search engine optimization services measures. We are very dedicated towards our good white hat SEO India service strategies. We don’t break Google ranking rules. Our SEO India expertise approach is to make the Search Engine Optimization fundamentals of your website strong enough, in terms of it’s optimization for search engines.
  • Being one of  the best companies for SEO at Pune in India, our approach is to make the webpages of your website optimized in such ways, that it should become important for the search engines also, to rank your webpages higher, for the benefit of their searchers, for user relevant search terms.
  • We have a very good idea of what we want to do and how we want to do it.
    2] White Label Good SEO in India Service providers
  • We do ‘good SEO’, which is known as ‘white hat SEO’. 

  • Seopearls, their client and Google SERP, do have one thing in common. Which is that, all three of us have the same target. We all want to make the searchers happy.  

  • Based on 200 plus ranking factors, Google uses machine learning for generating search results; which should be considered as Google service policies.

  • The practice of good SEO or white hat SEO practices is all about  following Google guidelines.  

  • We know which factors, out of the large number of ranking factors, can be crucial for better ranking of your website in the SERP.

  • So our Search Engine Optimization in India agency experts optimize your website accordingly; while we also take enough care to keep your business morals and principles intact to meet your business goals.

  • Our SEO agency at Pune in India do the on-page changes required.

     3) Google Algorithmic Updating  
  • Google keeps on bringing new algorithmic changes throughout the year.

  • Top search engine optimization companies in India like us need to keep a continuous watch on Google updates.

  • We do understand the logic behind each such update.

  • We apply it in our regular  practices, as and when required every time.

  • We follow these patterns regularly for technical SEO, on-page SEO and off-page SEO.

  • We ensure that the client’s website is optimized from every angle, as per the client goals, as well, at the same time.

     4) Redevelopment of your Website
  • You can shift your SEO campaigns, from your present Search Engine Optimization service agency or company to Seopearls.

  • Being one of the best white hat Search Engine Optimization agencies in India, we know very well, just what it takes to improve any website, by making changes to the website, so that the search engines would rank your pages higher for the right keywords. 

  • White hat Search Engine Optimization strategies are ethical ways of optimization and do give positive results. 

    5) Website Traffic Numbers
  • We help you to improve the traffic numbers. More and more users will come to your Website when it ranks high. 
     6) Website traffic Quality
  • Having a lot of traffic is not enough.  You want your target audience to come to your website. You need quality traffic.
  • Seopearls SEO India will take the necessary steps to achieve this.  As our overall efforts are likely to bring more relevant traffic to your website, you increase your chances of getting more conversions.
  • We focus on relevant keywords and key-phrases and align the content accordingly. This can get in more targeted traffic on your website.  That is because the people who are coming to your site are more likely to be interested in your products or services. This can generate good sales leads for you.
    7) Clients Search Engine Optimization services Returns on Investment
  • Good Search Engine Optimization is the need of the hour and can prove to be a good business investment for your money!
  • Our SEO  consultant’s overall  efforts are always focused precisely on our client’s ROI.  
   8) Numbers and Logics 
  • We don’t make any vague or over-statements, just to please our clients. 
  • Our SEO company at Pune in India prefers to talk with numbers when it comes to our projections or monthly reports.
  • Most of the time, our client does not have the time to have long meetings and constant interaction with us during the our SEO India campaigns. So we keep it precise and to the point.
  • Our SEO India company will inform you about the changes made, by email or WA. You can suggest changes, every time you want. 
     9) Increasing Click-through rate
  • For any particular SERP, metrics tell about, the number of people who visited the particular Google search page, which is having your webpage as one of the search results, along with other search results, and the number of people who clicked through your web-page.
  • Accordingly, the percentage of clicks on your search result after seeing it is your click-through rate for your web-page. This is one of the Google ranking factor, which tells Google about the user’s preferences for your webpage.
  • Seopearls SEO India give customized solutions to increase the click-through-rate. This helps to boost your SERP’s ranking positions and also increases your web-traffic and it’s relevance. 
   10) Increasing Dwell Time
  • This is also one of the important ranking signals.
  • How long a user stays on your webpage is the dwell time.
  • If lots of users spend a long time on your page, this tells Google that you are having good content, relevant information on your page, and so your rankings will go up. 
    11) Reducing Bounce Rate
  • Bounce rate is the percentage of visitors leaving a page without any kind of action.

  • No action means; without filling any form or clicking on a link or making an online inquiry or any purchase transaction etc.

  • Tracking conversions are done by tracking the user’s activities.

  • SEO India experts for our company in Pune create pop-ups call to action buttons, for users asking for their contact details, inputs, reviews, website sign-ups and more.

  • These factors vary for each business depending upon the nature of the business.

   12) Branding
  • The regular appearance of your website pages in the organic search results in your category SERPs helps to brand.

  • Long-term Search Engine Optimization India campaigns with us will give you the right online brand building solution.

  • Your branded keywords are a part of all of our SEO India activities.

  • Also, our Search Engine Optimization team in India does various types of content posting on various quality websites and blogs for your company branding.

SEO Tools used by our SEO Service Company India

SEO Text mirror image
  • Ultimately rankings boost is the whole purpose of our professional SEO India services in Pune. Top Google rankings generate more clicks and drive more traffic. However we need to evaluate each parameter, by way of SEO metrics. Answer is ‘SEO tools’.
  • Moreover, to perform our SEO India campaigns, updated tools are our best navigators. SEO tools perform online investigation of webpages in Google ranking pages.
  • We use various Updated SEO tools for various  parameters like technical checks, website backlinks, site speed, keywords relevance, keyword density, keyword competition, users behavior on webpages and much more.
  • We prefer paid SEO tools over free tools. However Google tools is an exception. Google SEO tools are free and the best tools. Google page speed, Google console, Google analytics, webmaster tools, Google keyword planner, Google mobile optimization are few of them.
  • Trustworthy and Up-To-Date SEO Tools we use
  • Keyword Research tools – Google keyword planner, Semrush keywords research tool.
  • Crawl checks- Google console
  • Website visitors, traffic, User Behavior – Google Analytics

We provide SEO packages based on keywords and number of pages.

Our link-building service price is result-oriented. We provide link building services in India, the USA, Canada, Australia, Russia, UK, UAE and many more countries.

Frequently asked questions

          Can I choose my keywords?

  • Our SEO India experts in Pune will provide you with a list of relevant keywords.
  • You can also suggest your keywords. After all, nobody knows your business more than you.
  • However it is our role to tell you about the logic of finalizing keywords.
  • Our white hat SEO service agency team in India will always appreciate and consider all your suggestions.
          How do Search Engines like Google Work ?
  • Google search engine operates on machine learning.
  • Based upon more than 200 ranking factors, Google decides the positioning of the search results, from billions of Google index web page URL’s.
  • Google robots regularly crawl through the webpages and decide SERP’s results positioning from time to time.
  • Such positioning of the search results keeps on changing, every moment, based upon the search query, web page relevancy, searcher’s intent and many more factors.
          What is the meaning of Google algorithms?
  • Algorithms are a set of rules, which need to be followed to solve a specific problem.
  • Google has set a very large number of rules/norms which are known as Google algorithms.
  • Google algorithms decide the ranking strategies, which are followed by Google robots to decide the priorities of showing the search results on Google search engine.
         Why are my Google rankings dropping down? 
  • Your website pages ranking can drop down for two main reasons:
  • Your company SEO service campaigns are not good and are executed by using black hat search engine optimization tactics.
  • Google may have brought up algorithmic changes in their ranking norms and your Website doesn’t fit right for them.
          How does your good SEO service campaigns increase business visibility?
  • All people related to your business category often visit Google Search pages, with keywords related to your business.
  • As and when your website search engine optimization becomes successful, your website pages start appearing on top pages of various such Google SERP and so it is obvious to happen, that your business online visibility increases.
         How much time does SEO take to show results ?

         SEO service company results timeline can change, depending upon how active your website is, on the Google search engine, at the time, when you start with your good search engine optimization campaign.

  • Normally, after 3-4 months, you will start seeing our white hat SEO service company results.
  • After a 6-7 months period of time, you are likely to see much progress.
  • Within a period of 9-12 months time, you will get your desired results. 
          Can Google Ads (PPC) help my website SEO?
  • No.
  • Google doesn’t favor any paid results for their organic ranking.
  • Google organic ranking positioning purely happens on a merits.
         What Is A Google Penalty?
  • Google penalizes  spam, irrelevant and website pages which are not useful for their users.
  • The normal consequences of Black hat SEO or negative SEO are Google penalties.
  • When hit by Google penalty, the rankings of such websites drop down dramatically and drastically.
  • In extreme cases Sometimes it  happens that Google bans the website from their SERP.
  • We are a white hat good SEO service agency and we do SEO without breaking Google rules and your website will be in safe hands with us.
  • If your website is already hit by Google penalty before coming to us, our SEO company service experts have good solutions for you to bring your website out of Google penalty and bring it on top ranking SERP pages. However this is likely to take more time and you will need to keep patience.     

Our Seo Service Locations:

We have office in Pune and we, Seopearls provide SEO India services in Pune, PCMC,  Mumbai, Bengaluru, Hyderabad, Chennai, Ahmedabad, Hyderabad, Kochi, Nashik, Kolhapur, Sangli, Nagpur, Aurangabad, and all the small and major cities in India. We also do SEO outsourcing in the USA, Canada, Australia, the UK, Finland, Spain, Germany, Singapore, Bangkok, Dubai, Saudi Arabia, and other countries in the middle east.